The scenic beauty of Gypsum Mountain
Since early 2013, in order to build the well-known Gypsum Mountain tourism brand and comprehensively promote the development of Gypsum Mountain tourism, the scenic area launched a large-scale global campaign to publicly solicit a tourism theme slogan and visual identity. The goal is to make this provincial-level scenic spot, situated in the northern section of the Taiyue Mountains, widely known and talked about. According to officials from Gypsum Mountain, as of now, over 2,000 entries have been received from across the country.
The global solicitation campaign has spared no expense. Reporters learned that Gypsum Mountain is offering rewards of 30,000 yuan and 40,000 yuan respectively for the winning tourism theme slogan and logo. Additionally, six finalist prizes have been established for each category, with the top six finalists in both the slogan and logo contests set to receive 3,000 yuan and 4,000 yuan respectively.
Spring scenery at Gypsum Mountain
As long as your tourism slogan can succinctly capture the unique features of Gypsum Mountain’s tourism resources and cultural characteristics; is concise, powerful, memorable, easy to visually express, emotionally resonant, and capable of touching people’s hearts; and is suitable for a global audience, ensuring that people from different countries and cultural backgrounds can understand and accept it—then don’t hesitate to submit your entry. Meanwhile, reporters also learned that the requirements for the Gypsum Mountain tourism visual identity include: strong creativity, recognizability, and uniqueness in content, fully reflecting the core essence, typical features, and cultural spirit of Gypsum Mountain tourism; and in form, it should have strong visual impact, appeal, and communicability, suitable for use and promotion across various occasions and media. It is reported that the submission deadline for entries in this solicitation campaign is March 30, 2013, and the results are expected to be announced in late April 2013 on the official website of the Gypsum Mountain Scenic Area (http://www.shigaoshan.com/).