The head of the company’s marketing department stated that the brand promotion theme “At the Summit, Wild at Heart” will be deeply integrated throughout 2013. Through magazines, the internet, newspapers, Weibo, WeChat, and various other media and channels, as well as sponsoring professional events and naming outdoor groups, multi-angle and multi-channel promotion will be carried out. 2013 will be ROYALWAY (MeiHu)’s brand year, and ROYALWAY hopes to become the equipment brand that accompanies every outdoor explorer in venturing through the wild. This season’s product development covers three major series: professional exploration, outdoor travel, and urban life, including ski jackets, three-in-one mountaineering down jackets, classic single-layer jackets and pants, fleece garments, down jackets, backpacks, tents, and various accessories. Every series and every product is committed to the application of new technology, aiming to provide outdoor enthusiasts with “the most comprehensive outdoor protection” as the ultimate goal. The focus is on effectively combining functionality, comfort, and durability. As autumn/winter products, the development priorities this season are more warmth, lighter weight, and more compact professional-grade outdoor technology. Each series of this season’s new collection has its own distinctive series logo, further highlighting professionalism and high-end appeal.
Winter 2013 may still be far away, but the passion of snowy winter has already been ignited by ROYALWAY’s Autumn/Winter New Collection Launch. Let’s look forward together to the outdoor charm of ROYALWAY’s autumn/winter collection and jointly create an outdoor legend in Nordic style.