On April 2, 2013, Coleman, a leading American brand in outdoor leisure products, held a media experience event at Shangshi Restaurant by Lake Roma in Shunyi, Beijing. The attending media and outdoor enthusiasts enjoyed a premium holiday experience thoughtfully prepared by the Coleman team.
With over a century of history, Coleman is a world-leading manufacturer of professional outdoor leisure products. The company is dedicated to providing over ten series and tens of thousands of products and equipment for various environments and uses — such as patios, camping and cookouts, hiking, and even extreme sports — including outdoor gas lamps, gas stoves, heaters, outdoor BBQs, other outdoor gas appliances, cookware, tents, sleeping bags, backpacks, battery-powered lights, outdoor refrigerators, air mattresses, outdoor furniture, and related accessories.
Coleman Outdoor Cookware Series
Through this experience event, more people gained insight into Coleman’s brand philosophy and values. By leveraging its brand, services, and products, Coleman creates a relaxed outdoor atmosphere that helps consumers adjust their lifestyles, unwind both physically and mentally, and enhance emotional connections with family and friends.
Coleman hopes to serve as a bridge in China, bringing consumers closer to the outdoors, making an active and healthy lifestyle more accessible to everyone, and fostering deeper emotional communication and connection.