In July 2012, the Taiwanese bicycle brand OYAMA participated in the Asia Bike Show for the first time. In addition to showcasing its patented folding bike products, the brand also displayed road bikes, mountain bikes, and smart electric-assist bikes, allowing more industry insiders to learn that OYAMA is not just a manufacturer of folding bikes. At the 2013 Asia Bike Show, OYAMA will create its 150-square-meter booth with a brand-new image and will unveil more new products.
2012 Asia Bike Show – OYAMA Booth
In 2013, OYAMA launched an enterprise innovation and development strategy with the brand positioning of “fashionable sports bicycles,” initiating a market storm offensive codenamed “Operation Blue Battle.” With an investment of hundreds of millions, the brand challenged the traditional bicycle industry, attracting widespread attention from dealers and the industry. At the same time, OYAMA also introduced a new brand logo. In terms of products, while maintaining its position as the “folding expert” in the folding bike category, the brand will also launch more fashionable sports bicycle products such as road bikes and mountain bikes.