In recent days, as temperatures have gradually warmed up, most parts of the country have entered the season of blooming spring flowers, perfectly bridging this spring’s outdoor excursions with the May Day holiday. After being busy for nearly half a year, people are gearing up to plan their May Day travel routes. Recently, the Austrian professional outdoor brand NORTHLAND, following last year’s successful spring new product launch in Qingdao, kicked off a global debut storm for its Capsule Sheer collection at Qingdao Parkson Department Store’s main branch in April. The NORTHLAND Capsule Sheer quickly became a favorite among white-collar workers and travelers for spring and summer outdoor outings.
NORTHLAND Outdoor Experience Zone at Qingdao Parkson
On April 13th, the 2013 NORTHLAND Capsule Sheer Global Debut Storm, themed “Just Be Free, Comfortably Outdoors,” was grandly launched at Qingdao Parkson’s main store, featuring a three-day new product exhibition and sales event that showcased and introduced the latest and most eye-catching spring and summer Sheer products to consumers. During the Qingdao new product launch, the Janus women’s stretch Sheer and Valery men’s stretch Sheer—both highlighted in CCTV ads—were displayed. NORTHLAND also specially set up an ultra-light experience zone, along with model shows and interactive games, allowing consumers to personally experience the new Sheer series. Sales staff told reporters that the second-generation breathable Sheer uses a uniquely lightweight fabric that is not only flexible and elastic, wear-resistant and tear-resistant, but also features unique technology that increases breathability fivefold, easily adapting to various outdoor settings for a carefree and comfortable outdoor experience.
In addition, NORTHLAND has equipped all Sheer jackets with colorful capsule cases, making packing easier and travel more convenient, which has attracted many consumers to try and purchase them.
Lively Event Scene at Qingdao Parkson NORTHLAND
Lively Event Scene at Qingdao Parkson NORTHLAND
The Sheer jacket has always been a star product of the Austrian professional outdoor brand NORTHLAND. This spring and summer, in addition to the newly launched second-generation breathable Sheer, NORTHLAND has also introduced a range of Sheer series backpacks and shoes for their trend debut, making this spring and summer even lighter.
Since March, the Austrian professional outdoor brand NORTHLAND has launched its spring and summer new product line represented by the Sheer series across nearly 600 stores nationwide, using 40 years of professional outdoor gear design expertise and technology. Exhibition and sales activities have also been rolled out across the country, bringing consumers a brand-new, comfortable outdoor experience.
The Austrian professional outdoor brand NORTHLAND calls on everyone to bring along the Sheer, embrace spring, and go outdoors for some fresh air with NORTHLAND！