In March 2013, the professional outdoor brand from Austria, NORTHLAND (诺诗兰), fully launched its Spring/Summer 2013 new collection ― the Capsule Silkworm (a skin jacket). Leveraging the brand's signature bold, vibrant, and diverse color palette along with its innovative 5X breathability technology, the collection was creatively envisioned as the "Colorful Capsule Silkworm" concept. Aligned with the trendsetting spirit of "Outdoor Instyle," this new generation of skin jackets offers outdoor enthusiasts a vibrant, breathable, and portable option ― the Capsule Silkworm. Bringing a splash of color from Austria to every outdoor lover in China, it will be your top choice for Spring/Summer outdoor adventures.

The capsule machine displayed next to the subway ad lets you pick up a capsule.