" Design masters and retail experts to teach in Shanghai from June 13–19
" Designer Training Camp explores China's design teams and creative direction for 'Created in China'
" Retailer Workshop focuses on four major themes: store, product, people, and marketing
ISPO Academy’s first China course is about to begin！From June 13–19, ISPO has specially invited domestic and international retail industry experts and design pioneers to Shanghai to launch the country’s first two internationally accredited training courses tailored for China’s sportswear brand design teams and professional sport retail stores: the "Designer Training Camp" and the "Retailer Workshop." These courses will bring international expertise and knowledge to Chinese designers and retailers, helping designers independently develop creative and popular products for Chinese consumers, and assisting retailers in building stores that drive higher sales.
As an important part of ISPO, the global one-stop service brand for the sports industry, ISPO Academy is a high-end training program designed specifically for professionals in the sports sector. All courses are taught by well-known industry experts, covering hot topics across the entire industry chain, and providing professional and continuous training for elite talents at all levels of the sports industry.
Following successful runs in Germany and Italy, ISPO Academy will make its grand domestic debut this summer, focusing on the theme of 'retail and design' in China’s sports industry, and offering two major courses: the "Designer Training Camp" and the "Retailer Workshop":
The "Designer Training Camp" will be led by KD Waltner, Creative Director of strategy consultancy Backflip 180 and former leader of the adidas design team. It will cover six key design strategy topics including design teams, creative direction, product storytelling, and Chinese creation. The aim is to strengthen design knowledge and leadership skills, teaching you how to make your design team more efficient and diverse, how to establish a brand-specific creative direction, how to infuse deeper culture and value into your brand, and how to achieve truly proud 'Created in China.'
The "Retailer Workshop" will be conducted by an expert team comprising seasoned domestic and international retail professionals, store design and visual merchandisers, and owners of foreign sport retail stores. The workshop focuses on the key approach to improving the management of China’s professional sport retail stores, addressing four entry points — 'store, product, people, and marketing' — and teaching buyer training and management, inventory control and management, store display and retail environment, survival and development under new competitive models, multi-brand product mix, and membership retention and expansion.
ISPO Academy is an unmissable opportunity for design and retail professionals in the footwear and apparel industry！Brands can even invite their designers and retailers to attend, enabling your products to embody brand value right from the design stage, and turning store sales into real revenue！