According to an Economic Voice report on "Trading Reality," Han Yungang, vice president of the Outdoor Products Branch of the China Textile Commerce Association, appeared on the program to comment on the development trends of China's outdoor products market.
Outdoor products include outdoor backpacks, outdoor shoes, outdoor clothing, as well as apparel accessories, camping equipment, specialized gear, car travel supplies, bicycle gear, skiing equipment, fishing gear, and all other types of professional equipment. Han Yungang believes that China’s outdoor products market is still in a phase of rapid development.
Han Yungang: Currently, China’s outdoor products market is in the initial stage of transitioning from a rapidly emerging phase to a stable one, referred to as the introductory phase. Globally speaking, outdoor sports in Europe began around 1876 and went through a process from specialization to general outdoor use, and from niche to mass appeal. In China, outdoor enthusiasts started using professional outdoor gear in the late 1980s, but it wasn’t until the beginning of this century that the general public began to accept outdoor products. Therefore, the real outdoor products market has only been accepted by the public for just over a decade since its emergence.
Han Yungang pointed out that although the outdoor products market in China emerged not long ago, the overall industry outlook is very positive.
Han Yungang: According to data from relevant reports, last year the total brand shipment value of the entire industry reached over 7 billion yuan, while the total retail sales amounted to 14.5 billion yuan. Shipment value refers to the amount at which a brand sells its products to retail companies or specialty stores, i.e., wholesale value. Retail sales refer to the sales figures of outdoor products purchased by consumers from retail outlets.