The 2013 European Outdoor Show will take place from July 11 to 14 local time in Friedrichshafen, Germany, featuring over 900 exhibitors from 39 countries around the world, including many global leaders in the outdoor industry. The exhibition will span an area of 85,000 square meters. Over the past twenty years since its inception, the European Outdoor Show has maintained its position as a leader in the outdoor industry.
Speaking about the importance of the European Outdoor Show, Mark Held, Managing Director of the European Outdoor Group, said: "The European Outdoor Show is the ideal platform for global outdoor companies to present their new products, corporate philosophies, and marketing strategies. At the same time, it also helps exhibitors and professional visitors prepare for future market competition and challenges."
"The outdoor industry has a high level of participation in the European Outdoor Show, which is why we are proud to have created a communication platform tailored specifically for the outdoor sector," emphasized Klaus Wellmann, President of Messe Friedrichshafen GmbH. After a long hiatus, water sports equipment is back at the European Outdoor Show this year. "This year, water sports specialists such as Wavecrest, Mega-Sports-Robson, Blue + White, Kober + Moll, and Prijon will all be attending the 2013 European Outdoor Show. Lake Constance right next to the exhibition halls provides the perfect natural testing ground for these products," said Stefan Reisinger, Project Director of the European Outdoor Show.
Although the European Outdoor Show has always focused on the competition and challenges of the future market, the 20th edition is also a retrospective of the past twenty years of outdoor sports history. The 2013 European Outdoor Show will feature an exhibition on the development of outdoor products from 1994 to 2013 on the second floor of Hall East. In addition, selected historical outdoor products will be featured in fashion shows to evoke memories of outdoor gear through the years. "2013 is a very important and memorable year for both the European Outdoor Show and the outdoor industry. The evolution of the European Outdoor Show reflects the changes and growth of the outdoor industry," said David Udberg, President of the European Outdoor Group. "Even during economically challenging times, we need to look ahead, but we should also celebrate the great success of the European Outdoor Show. Friedrichshafen has become a hub for the global outdoor industry, and as Europeans, we are proud of that. We welcome brands, retailers, manufacturers, and journalists from all over the world to participate in and visit the European Outdoor Show."
A variety of engaging activities will take place at the European Outdoor Show. The European Outdoor Industry Forum, jointly organized by the European Outdoor Show and the European Outdoor Group, serves as a platform for industry information exchange. During the forum, international outdoor industry experts will host lectures and discussions on topics such as shifts in retail channels, sustainability in the outdoor industry, the environmental Blue Sign standard, and fashion trends in clothing; the 2013 European Outdoor Industry Award will honor the most innovative products; those interested in the latest tent products can visit Rothaus Hall A1 and Hall A2. The fashion show held in Hall East will showcase the latest collections from Adidas, Trespass, Pearl Izumi, Scott, and Gr
The 2013 European Outdoor Show was open only to trade visitors. For more details, please visit the official website of the European Outdoor Show at www.outdoor-show.com.
