On The Road 4.0 makes its debut
Share your "Travel Style" without using mobile data
In addition, through live demonstrations at the launch event, we found that the completely redesigned UI and refined details of On The Road 4.0 allow users to browse more quickly while also experiencing the app’s more user-friendly design. Partnering with Europe’s largest airline Launching the "Travel Style Ambassadors" campaign Pu Minghui, Chief Marketing Officer and Co-founder of On The Road
At the event, Pu Minghui, Chief Marketing Officer and Co-founder of On The Road, officially announced that the app is partnering with Lufthansa German Airlines to launch a series of events called "Finding the 'Travel Style' Ambassadors on On The Road," promoting the theme concept of "On The Road, it’s all about Travel Style."
The On The Road team has introduced the mentor model from China’s Voice into the travel social app, inviting four highly influential travel personalities online — Zhang Qianshou & Zuoshou, Jiangnan Yiling, Mu Shan Bonan, and Liu Run — to participate in the "On The Road Travel Style Ambassadors" campaign. On the day of the event, the four mentors attended the launch to share their travel experiences and stories, and expressed their intention to build their own Travel Style teams through both online and offline interactions during the campaign period.
Alibaba and Taobao executives show strong support for On The Road
Plan to build the hottest travel social app
At the event, Zhong Yu, head of Alibaba’s Air Travel Business Unit (Taobao Travel), led nearly ten senior executives from Taobao Travel and Alibaba’s investment division to attend and were invited to participate in the guest sharing session titled "Mobile Travel with On The Road." During the event, Alibaba and Taobao executives repeatedly expressed their strong support for On The Road, and publicly disclosed for the first time that they have invested one million US dollars in Shanghai Quewo Information Technology Co., Ltd. This not only reflects Alibaba’s commitment to its mobile internet strategy but also shows a high level of recognition for the On The Road investment.
Regarding this investment, Zhong Yu, head of Alibaba’s Air Travel Business Unit (Taobao Travel), expressed optimism about the future: "The daily active users of the On The Road app have exceeded 200,000. Taking a recent promotional campaign with a scenic hotel chain as an example, nearly 10,000 users participated in the event via mobile in just three days. The fact that the 'On The Road Travel Style Ambassadors' campaign has attracted the attention of global aviation giant Lufthansa German Airlines is precisely because of On The Road’s deep penetration among high-quality active users on mobile. The future of On The Road holds tremendous potential. Although it is currently still in the A-round stage, I look forward to the day On The Road goes public." said Zhong Yu.
Shanghai Quewo Information Technology Co., Ltd.: Founded in August 2011, engaged in mobile internet. On January 18, 2012, it launched the beta version of the "On The Road" mobile app — a premium free mobile application currently supporting both iOS and Android systems, with an iPad version soon to be released. On The Road can comprehensively record your entire trip and is especially suitable for travel enthusiasts to use on the go. It can record coordinates via satellite positioning, track your full route, photos, and text, and allows you to choose to share to social platforms such as WeChat, Weibo, Renren, and Douban.
On The Road is a travel recording and sharing app integrated with social features. Its highlight is real-time social interaction during trips, and it can be operated via both smartphone app and PC website. On The Road is the earliest-launched and largest in user base among similar domestic travel products. Since launching to all internet users, it has gained 5 million users in a year and a half, with 200,000 daily active users, and has consistently ranked high on the App Store’s popular charts.
Link to the "Finding the On The Road Travel Style Ambassadors" campaign: http://v2.117go.com/index.php?c=lxj
Download the On The Road app: http://www.117go.com/download
Follow the official On The Road Weibo account: @OnTheRoad-MobileTravelApp