In addition to continuing to provide opportunities for networking among ski industry professionals, this year’s summit forum has been extended to two days, offering more time and content for discussion. Four major highlights await participants:
First, around 50 to 80 ski resorts (resorts, holiday zones) from across the country—ranging from those under construction, in planning, or already operational, from ski resorts and holiday villages to large scenic areas and resort zones’ winter skiing projects—will be represented by executives of various ski resort models and iconic ski destinations. Their presence underscores the breadth and significance of the Beijing Ski Industry Summit Forum!
Second, multiple specialized sessions—including interviews on ski industry development trends, foreign ski resort profit models, presentations on four-season operation projects, and dialogue between ski resorts and equipment suppliers—will make the forum’s content more substantial, closely aligned with the industry, and bring attendees more practical insights and fresh perspectives!
Third, enthusiastic participation from ski industry peers in Japan, Korea, Europe, and North America, along with exchanges on different international ski resort profit models and the latest global trends, adds an international dimension to this year’s forum!
Fourth, zero-distance information sharing, branding, and business collaboration opportunities among ski resorts (resorts, holiday zones), ski equipment suppliers, distribution channels, and service providers offer a chance to seize potential business opportunities!
Currently, registration for the ski industry summit forum and the exhibition setup for the “Ski Resort Equipment & Ski Products Exhibition” have already begun.
For inquiries and registration, please call: 010-64416277 Email: hwsh01@126.com
Outdoor Life – Ski Enthusiast Magazine
Distributed through post offices nationwide, established in 2005
Starting from the 2005-2006 ski season, Outdoor Life magazine dedicated two regular issues (December and January) each year to promote ski fashion, eventually evolving into the now-familiar Outdoor Life – Ski Enthusiast Magazine. We invited former Secretary-General of the Chinese Ski Association Shan Zhaojian, Chairman of Beijing Nanshan Ski Resort Lu Jian, Chairman of Beijing Junshan Ski Resort He Ping, and General Manager of Jilin Beidahu Ski Resort Wu Bin to form the advisory board of Outdoor Life – Ski Enthusiast. Through years of effort, the magazine has become one of the mainstream media voices in China’s ski sector.
Beijing Ski Industry Summit Forum
A communication platform for China’s ski industry, established in 2006
The forum’s mission is to build a platform for information exchange, issue discussion, and business collaboration in China’s ski industry. The 2012-2013 Beijing Ski Industry Summit Forum saw participation from over 50 well-known domestic ski resorts, as well as more than 200 industry professionals representing ski equipment brands and ski clubs, engaging in keynote speeches, panel discussions, and brand promotion activities.
Ski Map (Free Direct Mail)
Targeted at white-collar professionals and motorists, established in 2007
Starting from the 2007-2008 ski season, Outdoor Life Magazine has annually released a Ski Map, distributed through office buildings, bars, auto 4S shops, outdoor stores, and ski resorts. It promotes ski fashion to white-collar professionals and motorists across the country, influencing the most commercially valuable demographics. As a functional guide for white-collar individuals driving to nearby ski resorts for winter leisure, the Ski Map also serves as a direct marketing channel for ski companies (brands) and related businesses targeting these audiences.
Ski World (Free Direct Mail)
A publication for elite professionals in the ski industry, established in 2012