From June 14 to 16, 2013, the 2014 spring/summer ordering event of Beijing Gaorun Renhe International Trade Co., Ltd. (hereinafter referred to as Gaoren) was held in Beijing, during which its five core brands — Danner, Millet, Mountain Equipment, woolpower, and Mer de Nece — gathered in Beijing and unveiled their 2014 spring/summer new collections, with over 100 dealers from across the country attending.
(Millet product display)
Millet, an internationally renowned high-end brand highly regarded by professional outdoor enthusiasts, has steadily advanced based on 90 years of expertise in outdoor gear. Since its brand-new launch in the Chinese market in spring/summer 2013, it has achieved remarkable results. For spring/summer 2014, it incorporates more lightweight and fashionable elements, further enriching its fast-mountaineering product line.