The summer call-to-action for outdoor sports brands is about to sound loud and clear. The first fashion sports carnival in Northeast China that combines brand sales, interactive experiences, and cultural exchanges — Shenyang CoolMove — will be grandly held at the Liaoning Industrial Exhibition Hall from August 30 to September 1. Global outdoor sports brands will come face-to-face with consumers for a festive celebration.
As a commercial hub in Northeast China, Shenyang boasts strong consumer purchasing power and forward-thinking consumption trends. According to the “2012 China Fashion Index White Paper” released by Fashion Media Group in January 2013, Shenyang residents’ per capita annual spending on fashion exceeds 50,000 RMB, on par with the first-tier cities of Guangzhou and Shenzhen, making it a highly valuable fashion consumption market. It is also one of the cities where mass sports participation is most vibrant, gathering numerous sports enthusiasts. With its rich sports culture, it has also become a strategic stronghold for all sports brands in the Northeast market.
The China (Liaoning) International Fashion Sports Carnival, referred to as Shenyang CoolMove, is the first professional sports exhibition in the Northeast directly targeting consumers. Hundreds of outdoor, traditional, water sports, and extreme lifestyle brands from around the world will gather here. In tandem with the 12th National Games, the carnival will showcase and sell “new, unique, and special” sports products, as well as featured collections from participating brands, to sports consumers in Shenyang and the broader Northeast region — bringing a festive carnival of shared joy between brands and consumers.
Beyond centralized promotions by sports brands, Shenyang CoolMove will also feature a variety of emerging and thrilling sports activities — skateboarding, rock climbing, rollerblading, slacklining, paddleboarding, trail running, outdoor triathlons… Whether you’re a seasoned pro, skilled enthusiast, beginner, or someone who has never tried them before, everyone can give these a shot and enjoy the thrill of sports. There will also be on-site events such as outdoor mountain film festivals, event-sharing sessions, and outdoor cooking demonstrations, turning CoolMove into a “National Games” of its own for the citizens of Shenyang.
A number of on-site business matchmaking events will also bring together local shopping malls, dealers, and associations in Shenyang, offering face-to-face discussions with brands aiming to enter the Northeast market, further developing and expanding the city’s sports consumption market.
Let Shenyang move. Come experience the unlimited potential of this city of commerce and sports, and celebrate together.