Since its establishment, HomeAway has been widely welcomed and highly regarded by consumers. It has received numerous positive reviews and recommendations from users. To reward loyal customers, HomeAway has previously introduced a membership points system, where users earn points for registering and booking stays at HomeAway apartments. These points can be directly redeemed for cash, offering more benefits to registered users. With this campaign, HomeAway’s membership system has been further upgraded to include a subscription feature. Through EDM (Electronic Direct Mail), HomeAway will send subscribed members more premium property listings, promotional offers, discounted room information, and even more exciting travel guides, helping users plan their trips more effectively.
Industry observers believe that the vacation apartment rentals offered by HomeAway, as a new form of travel accommodation, complement traditional hotels well. Moreover, with an increasing number of consumers preferring personalized travel options such as family trips and independent travel, the home-like experience provided by vacation apartments—including cooking and laundry facilities, a variety of room types ranging from studio apartments to luxury villas, and the more private and comfortable space of open-plan apartments—can better meet the needs of today’s travelers. At the same time, the prices are only about half of those of hotels. Therefore, under this major trend and demand, it is believed that more and more travelers will opt for HomeAway vacation apartments.
According to surveys, HomeAway vacation apartments have been widely embraced by domestic consumers since their launch and have earned a strong market reputation. Ninety-seven percent of guests who have stayed at HomeAway vacation apartments would recommend them to friends. Living up to expectations, HomeAway’s email subscription campaign offering points and a chance to win an iPhone 5 during the 2013 summer season has arrived with big surprises and is definitely worth following. The campaign is still ongoing, so share this exciting offer with your friends and family. Campaign link: http://www.tujia.com/EdmEmail/
Tips:
HomeAway: www.tujia.com Customer service hotline: 400-188-1234
Visit HomeAway’s website to learn more about the campaign.