(Ms. Zou Shuyuan, Executive Director of Chongqing Catic Group, and Mr. Chen Chi, General Manager of Tujia’s Chongqing-Chengdu Region, signing the agreement on site)
Deepening Urbanization Strategy and Implementing the National Leisure Outline
For the Chongqing Municipal Government, this strategic partnership with Tujia.com is also an important step in deepening urbanization and implementing the National Leisure Outline.
As one of China’s five national central cities and known by the nicknames “Mountain City” and “City of Bridges,” Chongqing has seen its economic output and local fiscal growth rank among the highest in the nation. In addition to its well-developed urban core, the city also encompasses vast rural areas. Amid the new wave of urbanization, the challenge for the Chongqing Municipal Government is how to drive development in the “big rural” areas with the momentum of the “big city.” Within Chongqing’s urbanization strategy, tourism development is a key strategic pillar, and the development of tourism real estate requires innovative business models. The strategic partnership with Tujia.com provides local real estate companies in Chongqing with an innovative model for managing tourism-related properties. Through Tujia’s “property management” and “vacation rental hosting” services, real estate developers can invest and develop with greater confidence, while property owners can purchase with more peace of mind.
Coincidentally, earlier this year, Chongqing issued guidelines for implementing the “National Tourism Leisure Outline (2013–2020),” which emphasized key strategies such as building destination industry clusters, promoting the integration of tourism leisure with related industries, and fostering tourism enterprise clusters. These initiatives align perfectly with the innovative vacation rental accommodation model offered by Tujia.com and cater to the growing trends of family travel, independent travel, nearby travel, and themed travel. Chongqing boasts abundant tourism resources, including the international leisure metropolis that combines the identities of a “Mountain City,” “River City,” and “City That Never Sleeps,” as well as world-class attractions like the Three Gorges and the Three Gorges Reservoir. Other renowned sites include Fengjie’s Baidi City, Fuling’s White Crane Ridge, Fengdu’s Famous Mountains, Fengjie’s Heavenly Pit and Earth Crack, Wanzhou’s Great Waterfall, Wuxi’s Red Pond Plateau, and Yunyang’s Longgang. With strong support from the Chongqing Municipal Tourism Bureau, Tujia will collaborate with local real estate developers, travel agencies, and other institutions in Chongqing to revitalize tourism-related real estate, reduce vacancy rates, improve service standards in the tourism industry, increase local employment, and invigorate the market—setting a benchmark for new models of tourism collaboration.
About Tujia.com
Tujia.com is a globally leading platform for booking high-quality serviced apartments. Launched on December 1, 2011, it now covers over 66 domestic destinations and 57 overseas destinations, with more than 30,000 listed properties and hundreds of thousands of properties in reserve. Tujia’s unique O2O operating model has earned widespread recognition and praise from both the industry and travelers for its outstanding quality. On October 30, 2012, Tujia was ranked No. 1 in the internet industry on the CVAwards 2012 list of China’s Top 100 Most Promising Companies, with over 97% of users recommending it to friends and family after their stay.