In the peak of summer this July, the ancient capital of Nanjing will welcome its annual outdoor industry event—the 2013 Asia Outdoor. The exhibition will take place from July 24 to 27. This year, the show will cover an area of 52,000 square meters, with over 600 exhibitors expected. The four-day event will be open only to professional visitors, and the total number of professional attendees from both home and abroad is projected to exceed 25,000.
Asia Outdoor originated from the European Outdoor Show and is a professional exhibition tailored for the Asian outdoor market. The event has received strong support from the Nanjing Municipal Government and the Friedrichshafen Municipal Government in Germany. Asia Outdoor and the European Outdoor Show work closely together, complementing each other across the East and West, providing an excellent platform for information exchange to promote the development and expansion of the outdoor industry in Europe and Asia. After eight years of growth, Asia Outdoor has become the world’s third-largest professional outdoor exhibition by scale and number of exhibitors, following only the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA.
After several years of rapid development, China’s outdoor market has become increasingly rational and stable. According to research, while the growth rate of China’s outdoor market is gradually slowing in 2013, it is still expected to reach over 30% for the year. Since being listed as a nationally guided and supported exhibition project by China’s Ministry of Commerce in 2012, Asia Outdoor has played a significant role in promoting the development of the outdoor industry and economic cooperation, earning widespread recognition within the sector. The increased scale of exhibitors and the enthusiasm of professional attendees registering for the 2013 Asia Outdoor reflect that this year’s outdoor industry is full of promise.
It is reported that domestic and international brands such as Toread, Kailas, Biancheng Sports, Mountain Hardwear, Skogstad, and Doite will continue to participate in Asia Outdoor this year, with average booth sizes increasing by more than 30%. Meanwhile, new participants including The North Face and Li-Ning ADVENTURE will also join the outdoor exhibition family for the first time.
The supporting activities at this year’s exhibition are sure to be a major highlight for attendees: the 2013 Asia Outdoor Industry Awards—this year, in addition to the “Gold Award,” “Silver Award,” “Eco Award,” and “Women’s Product Award,” a new “China Original Design Award” has been added. Award-winning products will be displayed in prime locations at the exhibition. Outdoor Fashion Show—dynamic music and passionate dance moves will showcase outdoor brand apparel on stage, making it a crowd favorite every year. Bouldering and Climbing Zone—this year, Asia Outdoor has partnered with the Climbing Association, The North Face, KAILAS, and other brands to host a national bouldering competition at the exhibition. High-altitude rescue demonstrations and training, mountaineering lectures, celebrity interviews, and more exciting activities will also take place in the climbing zone, offering climbers great opportunities to learn and train. Slackline Zone—Asia Outdoor, in collaboration with brands like Doite, will hold the “GIBBON Super Riders Selection – 2013 Asia Outdoor Station.” The top eight finishers will join the “Super Riders Team” in China, while other winners may receive prizes such as shoes from Dolomite, backpacks from Deuter, and cash. Asia Outdoor Industry Development Forum—industry experts will discuss hot topics in the industry’s development, providing a platform for exchange and learning. Tent Display and Experience Area—over ten companies including The North Face, KAILAS, Vaude, Mobi Garden, Himalaya, Dragon Walker, and Penghai will showcase distinctive tents, sleeping bags, mats, and other products featuring new technologies and materials, creating an immersive outdoor experience for attendees. In addition to the above activities, this year’s exhibition will also introduce indoor “Tree Climbing.” This activity uses equipment to allow participants to freely move between trees at a height of several meters above the ground, akin to Tarzan. Furthermore, exhibitor NORTHLAND (Northland) will collaborate with famous actor Chen Kun and his large-scale public welfare campaign—“The Power of Walking”—to focus attention on Asia Outdoor. Skogstad will also host its 10th birthday party at the Asia Outdoor exhibition.
The 2013 Asia Outdoor will be open only to professional visitors during its four-day run. Professional attendees can pre-register online to apply for free entry passes. At the end of July, the 2013 Asia Outdoor looks forward to meeting you in Nanjing. See you there!