From June 16 to 17, 2013, the spring/summer order fairs for the outdoor brands Outdoor Research and Zamberlan, represented by Shenzhen Himalaya Co., Ltd., were successfully held. Professional outdoor channel distributors from across the country gathered in Shanghai to personally experience the appeal and functionality of the 2014 spring/summer products from Outdoor Research and Zamberlan. This order fair had many highlights — aside from showcasing the seasonal characteristics of the products for the first time through a collective runway show, the brand-new in-store display of the OR brand also made its debut. The OR brand, dedicated to professional outdoor sports research, has further strengthened its mature series styles in the 2014 spring/summer products, enhanced the performance and detail design of its flagship models, and optimized the product range, continuing to progress on the foundation of success. It blends beauty into functionality and remains focused on research within the professional outdoor field.
The color palette and combinations of the 2014 spring/summer clothing styles launched at this order fair are the most diverse to date. Bright neon colors give OR’s technical outerwear a bold personality, while rich earthy brown tones bring added warmth to the mountain lifestyle collection. Saturated and vivid hues run throughout the entire 2014 spring/summer product line.
The philosophy that the OR brand conveys to us is a love for the outdoors that goes beyond the boundaries of wilderness — it seeps into every aspect of our lives. It can adapt to cycling to work, afternoon meetings, or evening bouldering sessions. We are a group of people who immerse ourselves in nature and are passionate about challenging ourselves in the mountains, clear waters, and deserts. In our world, it’s not important whether you become a hero — what matters is being constantly on the (outdoor) path. It’s not about how many times you go outdoors, but how much you yearn to be out there, sharing our beliefs, elevating our spiritual pursuits. Because a life without exploration is unimaginable. We firmly believe that this world will become a better place with more people like us.