you pack your backpack to the brim every day, but that’s not an adventure pack;
you climb up and down every day, but you’re not really mountaineering;
in truth, the so-called outdoor life isn’t about putting on a special outfit and stepping out—it’s about returning home with a renewed state of mind.
Scalable Outdoor—set off now!”
On June 30th, the ten-year anniversary TV commercial of SCALER, a well-known domestic outdoor brand, aired during the Tianjin Satellite TV program “You Are the One.” The brand founder, Zeng Hua, personally starred in and narrated the essence of outdoor living, attracting widespread attention. What exactly is the outdoors? Do we experience the outdoors in our daily lives? Has the idea of the outdoors remained just a fantasy, or is it truly time to set off now?
As people’s living standards continue to rise, outdoor activities have become a popular lifestyle, especially for urban dwellers surrounded by concrete and steel. Going for a relaxing hike or conquering a mountain has become one of the ways people connect with nature. Relevant statistics also show that the number of people engaging in outdoor travel increases year by year during holidays. Yet, many still only admire or imagine the outdoors, and for most, taking that first step outside still lacks motivation and courage. As a leading domestic fashion outdoor brand, SCALER deeply understands the urban population’s need for outdoor experiences. With a mission to enable everyone to easily enjoy the joy of the outdoors, the brand offers a full range of outdoor products. Over the past ten years since its founding, SCALER has demonstrated the spirit and culture of the outdoors through action, spreading the positive energy of “thought, triumph, and joy.”
This debut SCALER commercial, “Set Off Now,” continues to build on the theme of creating a relaxed and joyful outdoor culture. Using everyday urban scenarios—wearing shoes, packing a backpack, climbing up and down—as foundational elements, it stirs people’s desire for the outdoors and inspires them to let go of stress and embrace the passion and resonance of setting off now. “The so-called outdoor life isn’t about putting on a special outfit and stepping out—it’s about returning home with a renewed state of mind,” perfectly captures the true essence of the outdoors.
It is reported that this SCALER commercial breaks away from the traditional celebrity endorsement model. Instead, SCALER’s founder, Zeng Hua, personally demonstrates an active and healthy outdoor lifestyle. As an outdoor enthusiast, she leads everyone toward the beauty of the outdoors and helps them understand its essence. Zeng Hua stated, “SCALER, set off now,” represents not only an outdoor spirit but also a spirit of taking action. Hiking, climbing, cycling, off-roading, trekking—all are wonderful outdoor lifestyles that strengthen willpower and promote self-improvement. The same applies to life, career, love, and existence: only by continuously setting off can one clarify their direction in life, and only by taking action can one harvest hope and dreams.
It is also reported that a series of events celebrating SCALER’s ten-year anniversary will soon kick off, with more details available on the official SCALER website and Weibo.
“SCALER, set off now!” Youku video link: http://v.youku.com/v_show/id_XNTc3NDg2NDY0.html
