Showcasing your travel journey and applying to become a Travel Style Expert could earn you travel funds. This is a popular online event recently launched by the Lushang mobile APP development team, and a rewarding celebration for Chinese travelers. At the same time, 10,000 Taobao Travel red envelopes will be distributed in this campaign, marking the first collaborative project since Lushang APP officially partnered with Alibaba in May this year.
The event is organized by Shanghai Quewo Information Technology Co., Ltd., the developer of Lushang. Through an online campaign format, it attracts widespread participation from travel enthusiasts. Users can select their “travel preferences,” and four well-known online travel influencers — “Zhang Qianli & Wife,” “Jiangnan Yiling,” “Mu Shan Bonan,” and “Liu Run” — serve as Travel Style Mentors, helping each participant redefine their own “style.” The campaign will run until July 15, and as of now, a total of 28,820 people have participated.
Now, if you’re a user of the Lushang APP, just log in to the official Lushang website (www.117go.com), go to the “Find a Travel Style Expert” campaign zone, click the “Apply Now” button, choose your travel “style” preference, select a Travel Style Mentor, and after passing the review, you can become a Lushang Travel Style Expert — with a chance to win a 50-yuan Taobao Travel red envelope. By integrating the Taobao red envelope e-commerce feature into a travel app, this breaks the previous closed-loop interaction model of travel apps, and marks a bold and successful attempt by the Lushang team and Alibaba team.
According to earlier reports, Lushang received millions of dollars in investment from Alibaba, aiming to build a top-tier travel-connected mobile platform through this strong partnership. The Lushang team stated that it could become a strategic resource for Alipay and Alibaba’s Air Travel Business Unit in the future, supporting Taobao Travel. Lushang may also become a major mobile entry point for Taobao Travel.
Background Information
Shanghai Quewo Information Technology Co., Ltd.: Established in August 2011, engaged in mobile internet. On January 18, 2012, it began the open beta of the “Lushang” mobile application — a premium free mobile app currently supporting both iOS and Android systems, with an iPad version soon to be released. Lushang can comprehensively record your entire trip and is especially suitable for travel enthusiasts to use on the go. It enables satellite positioning to record coordinates, tracks the full route, photos, and text, and allows optional sharing to social platforms such as WeChat, Weibo, Renren, and Douban.
Lushang is a travel recording and sharing app integrated with social features. Its highlight is enabling real-time social interaction during trips, and it can be operated via both the smartphone app and the PC website. As one of the earliest-launched and largest-scale travel products of its kind in China, Lushang has gained 5 million users within a year and a half of going public, with 200,000 daily active users, and has consistently ranked high on the App Store’s popular list.
Link to the “Find a Lushang Travel Style Expert” campaign: http://v2.117go.com/index.php?c=lxj
Download the Lushang App: http://www.117go.com/download