Integrity first, embracing all rivers. With this cultural philosophy, China Outdoor Adventure Alliance entered the public eye in early 2013, and will once again shine at the 2013 Asia Outdoor Exhibition from July 24 to 27, with its booth located at Hall B, M0610.
Gathering under the China Outdoor Adventure Alliance are outdoor celebrities such as "China's No.1 Long-Distance Hiker" Huadiao, "China's first female amateur mountaineer to summit Makalu" Luo Jing, and Han Yun, who has crossed the Medog route five times, hiked the Ancient Tea Horse Road twice, and ventured into Hoh Xil eight times. The founder of China Outdoor Adventure Alliance, Professor Zhang Shuyi, also serves as the Vice Chairman of the China Association for Scientific Expedition. He has an in-depth understanding of how to structure the outdoor industry and is the leader and soul of the alliance. Professor Zhang Shuyi is the first Chinese ecologist to conduct long-term field research and investigation in the Amazon rainforest in South America, and worked for 19 months at an ecological station in the pristine forests of French Guiana, operated by the French National Centre for Scientific Research. In response to the currently booming yet perilous outdoor sports scene, he proposed the concept of "scientific outdoor": outdoor activities guided by science, with scientific and educational content.
What’s worth looking forward to is that at this Asia Outdoor Exhibition, three well-known figures in the outdoor community—Professor Zhang Shuyi, Huadiao, and Han Yun—will bring their years of valuable outdoor experience to the event to share insights and discuss the value of the outdoor lifestyle. This time, the alliance’s premium product, the Beidou smartphone, will also make its appearance at the exhibition, sure to be a highlight of the Asia Outdoor Exhibition.
