Shishi King Outdoor, jointly established the China brand operation headquarters of Shishi King Outdoor by Lion King International Investment Co., Ltd. (USA) and Jinjiang Shishi King Sports Goods Co., Ltd. in 2008. It was the first in China to advocate the outdoor sports concept of "Respect, Equality, and Love." After years of exploration, it has developed into a leading Chinese outdoor sports equipment brand integrating design, product development, production, and marketing.
"Respect, Equality, and Love" are the core values that Shishi King Outdoor has meticulously interpreted and demonstrated over the years. From the initial "Outdoor Traveler" to the brand experience of "Happy Outdoor," and then to the lofty realm of "Respect, Equality, and Love." Through relentless pursuit, development, and sublimation, Shishi King's persistent brand philosophy has become one of the representatives of classic outdoor culture; its outdoor gear has become a reliable companion for outdoor enthusiasts who love nature, the outdoors, and life.
In 2008, Shishi King Outdoor introduced internationally experienced designers and formed a high-quality design team; this injected new soul into the product design of Shishi King Outdoor. With international design concepts and professional design standards, it perfectly interprets the brand essence of Shishi King Outdoor, developing a wide range of outdoor equipment, including footwear, apparel, accessories, and more. Whether in fabric sourcing, product manufacturing, or quality control, Shishi King Outdoor strictly adheres to international industry standards and aligns with global technical levels.
The exceptional brand charm of Shishi King Outdoor attracts numerous agents to join. As of June 2012, Shishi King Outdoor had opened over 1,000 specialty stores across 26 provinces in China, continuously providing customers with high-quality products and comprehensive services, and striving tirelessly for the cause of outdoor lifestyle and sports in China. In the future, Shishi King Outdoor will enhance upgrades in management, marketing, channels, and strategy, widely participate in collaborations with major outdoor sports events, and attend more world-class outdoor exhibitions, thereby achieving an international presence for Shishi King Outdoor.