The NORTHLAND brand was founded in 1973 by the renowned Austrian mountaineer Gerwalt Pichler in Graz, Austria’s second-largest city. Through 40 years of continuous exploration, accumulation, and innovation, NORTHLAND has evolved from a technical brand specializing in extreme rock climbing and mountaineering into an outdoor industry pioneer covering sports and urban leisure. Today, NORTHLAND has successfully established stores in 38 countries around the world, becoming a globally recognized outdoor brand.
NORTHLAND has always been committed to technological innovation and quality improvement. Through its exclusively developed EXOTHERM