Snowlife (Chinese name: 雪里生活) is a sports apparel brand originating from the UK and is part of the Huayi Garments Co., Ltd. Established in the 1990s, Huayi Garments is a professional apparel company integrating design, planning, marketing, and production. Located in China’s most economically dynamic Pearl River Delta region, the company enjoys a prime geographical position. It fully utilizes internationally advanced management systems and top-tier hardware facilities, combining the essence of Eastern and Western cultures with modern commercial marketing concepts. Operating through branded retail chains, the company is committed to crafting high-quality international brands.
Company Overview
The company owns a 20,000-square-meter industrial park and currently employs over 1,200 staff. It produces one million garments annually, generating export earnings of 10 million USD. It has established long-term production partnerships with world-renowned brands such as Can-torp and Sevlae. Its product range includes a comprehensive series of ski suits, cotton-padded jackets, down jackets, windbreakers, quick-dry shirts, and quick-dry pants, offering thousands of styles. With a style that is “youthful, vibrant, and dynamic,” it leads in casual fashion and showcases youthful energy.
The company fully applies international advanced management systems and top-tier hardware facilities, combining the essence of Eastern and Western cultures with modern commercial marketing concepts. Operating through branded retail chains, it is dedicated to building a high-quality international brand.
Development History
In early 2009, the company partnered with the American Camel Group Co., Ltd. to officially launch the premium outdoor brand Can-torp in mainland China. With its high-quality fabrics, innovative designs, and exquisite craftsmanship, the brand fully embodies the dignified, noble temperament and charm of urban outdoor fashion, pioneering a new realm for those who pursue stylish, elegant, grand, and refined urban culture.
Brand Features
It features a new seamless pocket design, advanced insulation and breathability technology, and fabrics with water pressure resistance of over 3000mm, making them waterproof. The brand emphasizes fabric comfort and texture, with meticulous craftsmanship, minimalist designs, and soft color palettes. It blends fashionable and classic imported trend elements into one, highlighting a personalized theme. The designs are lively yet stable, with a distinct sense of the times, focusing on practicality and ease of care. The product series is rich and emphasizes diverse combinations and personalized styling.
Product Range
Ski suits, cotton-padded jackets, down jackets, windbreakers, quick-dry shirts, T-shirts, quick-dry pants, sportswear pants, composite fleece.Outdoor sports shoes, outdoor backpacks, tents, sleeping bags, and a series of professional outdoor gear.