Calzaturificio Tecnica SpA was founded in the 1930s by Oreste Zanatta; in its early days, the company mainly produced work boots.
In the 1970s, Tecnica invented the Moon Boot, achieving great success and selling 22 million pairs worldwide.
Since 1970, Tecnica has been one of the most active companies in the global skiing industry. That same year, it launched the Tecnus — the first plastic-molded ski boot.
In 1985, Tecnica diversified its business scope by developing an outdoor sports shoe line, which quickly received positive responses in the global market.
Tecnica (TECNICA), which established a presence in China in 2005
Off-road running, as a low-carbon sport, is an internationally popular trend. In today’s rapidly developing society, people are increasingly yearning for a lifestyle that reconnects them with nature. The passion, freedom, and fearless spirit of off-road running—as well as its anywhere, anytime challenge—have deeply inspired fashion-conscious young people, who take pride in mastering the sport. Enthusiastic off-road runners have driven the vigorous growth of this activity. As the sport flourishes, it has also spurred rapid advancements in related gear. The Tecnica brand is fully committed to supporting the rise and development of off-road running in China.
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