Recently, the internationally renowned outdoor brand from Austria, NORTHLAND, has become the exclusive official equipment sponsor of “The Power of Walking,” a spiritual development project initiated by the famous actor Chen Kun. As the sole designated equipment sponsor of “The Power of Walking,” Austrian NORTHLAND will offer all-round support for Chen Kun’s team on their upcoming Himalayan journey. In addition, to meet the enthusiastic response from the public, Austrian NORTHLAND will also launch a grand “Walking” Ambassador Selection Campaign. By participating in the selection, the public will have the chance to win surprise gifts such as NORTHLAND’s classic waterproof jackets.
Chen Kun Connects with Nature through “The Power of Walking”
Founded in 1973, NORTHLAND is an iconic Austrian outdoor brand. Over its 40-year development, NORTHLAND has evolved from a specialized outdoor brand focusing on extreme rock climbing and mountaineering into a pioneer in the full range of outdoor activities, covering sports and urban leisure. Since entering China in 2003, NORTHLAND has consistently upheld the Austrian philosophy of comfortable and carefree outdoor living. With “Comfort in Travel, Freedom in the Heart” as its core brand essence, it integrates this concept deeply into every product, striving to create a comprehensive range of travel gear for Chinese consumers. It is reported that this edition of “The Power of Walking” will fully adopt the complete set of professional outdoor equipment provided by NORTHLAND, and its advanced products are expected to deliver the best outdoor experience for the journey.