On July 24, the 2013 Asia Outdoor Exhibition opened as scheduled at the Nanjing International Expo Center. In the afternoon of that day, Zeng Hua from Skyleader — the 2008 runner-up of "Win in China" — along with the champions and runners-up of "Win in China" from 2006 to 2008, made a joint appearance at Booth A1300 of the Asia Outdoor Exhibition in Nanjing. They shared their five-year business battle-tested experiences and brought a "Win in Franchising" entrepreneurship forum for exhibitors and aspiring entrepreneurs, which received an enthusiastic response on-site. It is reported that the event was held in two sessions: the business battle-sharing in the afternoon of July 24, and the franchising entrepreneurship pioneer forum on the morning of July 25. Zeng Hua, General Manager of Skyleader, introduced that this was also part of Skyleader’s "A Decade on the Road" themed activities. Meanwhile, the Skyleader booth also launched outdoor culture walking sharing events and outdoor safety public welfare classes, inviting guests such as cultural walking enthusiast Fan Luwei and Hai Mao from One Foundation Rescue Alliance. At the same time, the Skyleader "Just Go Now" Outdoor Carnival event was officially held at Nanjing Xianlin Golden Eagle Plaza on July 26–27, featuring exciting outdoor experiences such as outdoor music festivals, parkour, rock climbing, and tent-based escape rooms, attracting widespread participation from local outdoor enthusiasts, white-collar workers, and families.
It is reported that since its establishment in 2003, Skyleader has been committed to promoting a positive and healthy outdoor lifestyle. To allow more people to experience the relaxation and comfort of the outdoors, the brand has continuously made efforts in product development, design, experience, and retail channels. It has now established a nationwide distribution network and enjoys high recognition in the fashion outdoor sector. Its General Manager, Ms. Zeng Hua, as the founder of the brand, was also the 2008 runner-up of CCTV2's "Win in China." On the occasion of Skyleader’s 10th anniversary in 2013, the brand’s new "Just Go Now" advertisement also debuted on Tianjin Satellite TV. Its catchy slogan also resonated widely with urban white-collar workers: "Every day you wear shoes and walk, but that’s not hiking; every day you stuff your backpack, but that’s not a gear pack; every day you climb up and down, but you’ve never really climbed. In fact, the so-called outdoors is not about putting on a new outfit and going out; it’s about returning home with a different attitude in your soul!"
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