Q: Regarding brand ambassadors, why did you choose Han Han?

    A: I personally also like Han Han and admire how he stays true to his own personality no matter what others say. I think this also quite matches the traits of outdoor enthusiasts. It aligns very well with the character of the CAMEL brand. Moreover, Han Han himself has expressed that he is very fond of outdoor sports, with a strong interest in activities such as mountaineering, skiing, and rock climbing.

    Q: Please briefly introduce the 【Camel Walker】program.

    A: This is one of our flagship events this year. Outdoor enthusiasts can apply and, after being reviewed, receive sponsorship for 50,000 to 60,000 RMB worth of outdoor gear for the whole year. At this Nanjing Outdoor Exhibition, we will accept on-site applications for the first time. CAMEL hopes that outdoor enthusiasts can organize more people to join outdoor activities under these conditions, making it a win-win for both outdoor influencers and general outdoor lovers.