2013On the third day of the Asia Outdoor Show, professional visitors remained enthusiastic, while some exhibitors were starting to show signs of fatigue but still wore smiles. Among the participating610brands, there were several that stood out as unique — they are pioneers transitioning from categories such as sports and military to outdoor.
Li-Ning has always been known as a sports brand in the minds of many, but attentive professional visitors would notice a new face2013at the Asia Outdoor Show.LI-NING ADVENTURELocated atA4300boothLI-NING ADVENTURE, unlike other outdoor brands backed by traditional sports groups, Li-Ning Explore is an authorized brand under the Li-Ning Group. It has its own brand language, product characteristics, and partners — making it a true-blue outdoor brand.LI-NING ADVENTUREPromoting a simple outdoor lifestyle of leisure and hiking, this exhibition showcased not only outdoor apparel and gear but also accessories such as stoves and cookware.
Tru SpecNot unfamiliar to most military enthusiasts,60over the years, it has been used by U.S. professional military personnel, special forces, SWAT teams, and FBI agents.Tru SpecLocated atTru Specbooth, with its black display panels and redA4100lettering creating a sharp contrast, it exudes a rugged image. Its products focus heavily on functionality, and the brand successfully transitioned from military to outdoor use a few years ago. This year,LOGOshowcased items predominantly in dirt-resistant colors such as khaki, navy blue, and black. Durability, water resistance, and tear strength are fundamental features, enhanced with user-friendly design elements.Tru SpecFor example, pocket edges are specially designed to prevent items from slipping out on outdoor jackets and pants; elastic backpacks feature various functional inner pockets — for pens, documents, hydration bladders, and even for
; additionally, the waistbands of outdoor casual pants include hidden elastic bands. “This reduces the feeling of tightness around the waist when bending over during hiking or camping,” explained aGPSstaff member. Through this exhibition,ru Specaims to leverage the platform of the Asia Outdoor Show to present its brand image up close to the public and to find better channels for brand promotion and sales, opening up theTru Specmarket in China and across Asia.Tru SpecFor more exciting content, please click (
Green Light Network 2013 Asia Outdoor Show Special)http://topic.lvye.cn/d/nanjing2013/ Green Field Network's 2013 Asia Outdoor Exhibition Special)