During the July 24–27, 2013 Asia Outdoor Exhibition in Nanjing, the European outdoor brand ALPINE PRO (Alpine Pro), hailing from Prague, unveiled its 2013 autumn/winter new products while officially launching its China-market brand philosophy: “Let family outdoor culture be promoted in China just as it is in Europe.” Throughout the exhibition, ALPINE PRO (Alpine Pro) demonstrated its commitment and actions toward promoting this concept through a series of activities, impressing industry peers and on-site guests.
Deeply influenced by European family outdoor culture, ALPINE PRO (Alpine Pro) believes that outdoor activities are a lifestyle and mindset everyone should embrace. Engaging in them as a family not only helps children develop physically and mentally in the outdoors but also strengthens family bonds, truly embodying the spirit of “The farther you go, the closer you become (Near, Far, Together!).” The brand also emphasized that raising awareness among more Chinese families about the concept of “family outdoor” and highlighting its importance could mark an important stage in the development of China’s outdoor industry. To further this mission, at the beginning of this year, the brand sponsored the Olympic-family Huang Haitao’s expedition across Eurasia and to the Arctic, hoping to use this family’s real-life experiences and influence to encourage more outdoor enthusiasts to embrace family outdoor activities. During the expo, ALPINE PRO (Alpine Pro) invited the Huang family—now in their 23rd country and currently traveling in the Czech Republic—to connect via live video, sharing with the media and audience their original motivation for taking a career and school break to embark on the journey, as well as their experiences traveling across Eurasia and to the Arctic.
ALPINE PRO (Alpine Pro) originates from Prague and is a pioneer in the field of stylish family outdoor sports brands. The name ALPINE PRO is inspired by the Alps; “ALPINE” originally refers to the Alpine mountain range, and in Europe, outdoor sports are often called Alpine sports.
ALPINE PRO (Alpine Pro) believes that in the outdoor world where the whole family travels together, “The farther you go, the closer you become (Near, Far, Together),” allowing families to escape the distractions of daily life and create a space exclusively for themselves, where they can all enjoy a relaxed and comfortable outdoor lifestyle together.
At the same time, ALPINE PRO (Alpine Pro) also believes that in the vast outdoor world beneath the open sky and wide seas, the farther one travels and the more one sees, the easier it becomes to find inner peace. We come to better understand ourselves, our true desires, possessions, and aspirations... “The farther you go, the closer you become (Near, Far, Together!).”
ALPINE PRO (Alpine Pro) hopes to be an advocate for family outdoor culture, encouraging more families to make outdoor activities part of their lives and to enjoy warmer, happier, and more intimate emotional experiences.
For more exciting content, please click (http://topic.lvye.cn/d/nanjing2013/ Green Light Outdoor Network’s 2013 Asia Outdoor Expo special feature)