As the flag of the "Outdoor Pioneer Camp" was raised, the pattern of rugged mountain peaks fluttered under the night sky; when the grand banner of the departure ceremony was proudly unfurled, a brand-new journey for the 2013 Gore-Tex Outdoor Dream Realization had begun. On August 1st, at Beijing’s new fashion landmark Galaxy SOHO, the 7th "Endless Experience – Gore-Tex Outdoor Dream Realization" Awards Ceremony and Departure Ceremony was held in great splendor. The six annual championship teams were honored, and the "Outdoor Pioneer Camp" initiative was officially launched.
In 2007, W.L. Gore & Associates launched the "Endless Experience – Gore-Tex Outdoor Dream Realization" campaign, soliciting outstanding travel plans online and providing top-tier Gore-Tex
Johnson (third from left), Marketing Director of Gore’s Textile Business in the Asia-Pacific region, together with sponsor representatives, launched the departure ceremony.
The event not only saw active participation from numerous travel enthusiasts, but also invited dozens of well-known figures in China’s outdoor sports community, including Lei Limin, President of the China Textile Commerce Association, renowned humanistic traveler Hongxing, and hiking explorer Lei Diansheng, as well as nearly 200 brand representatives, experts, scholars, and media reporters. The annual overall champion will receive travel funding support provided by Gore & partner brands KOLON SPORT and Osprey.