From July 24 to 27, 2013, the (8th) Asia Outdoor Trade Show came to a successful close. At this exhibition, Shenzhen Himalaya once again showcased a range of new products from its many European and American high-end outdoor brands. Brands such as VASQUE, Black Diamond, OUTDOOR RESEARCH, MSR, Zamberlan, Therm-A-Rest, Platypus, SealLine, Platypus, MOUNTAINSMITH, GSI, and Blue Water highlight the focus of European and American outdoor product manufacturers on specific areas of outdoor activity, as well as the wide range of outdoor sports their products cover—from hiking and camping, to technical climbing, alpine skiing, whitewater rafting, and mountain biking. Professional products, simple and user-friendly designs, and innovative concepts directly reflect why foreign brands are able to lead global market trends. Within the exhibition hall, Shenzhen Himalaya won praise from professional visitors and enthusiasts with its rich product range and intuitive displays.
At this Asia Outdoor Show, Mr. George Brown, International Sales Director of VASQUE, once again made a special trip to Nanjing to bring Chinese outdoor enthusiasts a variety of 2014 spring/summer new products. With a history of over 40 years, the brand has consistently maintained its professionalism in the competitive footwear market, always adhering to the principle that demand drives R&D—each product is developed and tested in real mountain outdoor environments. The concept 2014 trail running shoes unveiled at this Nanjing exhibition became a focal point, designed for tackling wilderness environments. The sole features independently functioning zones to adapt to various types of rocky terrain. The EVA midsole is produced using a single foam injection process with no waste generated, and the midsole is stitched rather than glued to reduce adhesive use, thereby achieving a more environmentally friendly production method. The shoe’s closure system uses BOA brand fittings for precise and fine-tuned adjustments.
During the exhibition, Mr. George Brown, International Sales Director of VASQUE, explained the functional design of the 2014 new model of water shoes to attendees one by one.
Mr. George Brown, International Sales Director of VASQUE, explained the design concept of the 2014 concept running shoes “Shape Shifter” to exhibition attendees one by one.
Lin Xiongjian, General Manager of Shenzhen Himalaya Trading Co., Ltd., being interviewed by Tencent Outdoor
“Trail runners don’t camp on the mountain.” The current outdoor philosophy is to complete routes more quickly, leaving more time for family. Lightweight and comfortable gear enables you to go faster and farther within a day. In the current trend toward gear lightweighting, the development of new products from VASQUE, Black Diamond, OUTDOOR RESEARCH, MSR, Therm-A-Rest, and Platypus continues to move further in the direction of reduced weight.
Over the four-day exhibition, Shenzhen Himalaya specially displayed several major product series from the American brand Black Diamond (BD), including professional climbing equipment, hiking trekking poles, lighting gear, and backpacks. Zamberlan, founded in 1929, made its first appearance at the Asia Outdoor Show after partnering with Shenzhen Himalaya in the winter of 2012. At this exhibition, Zamberlan showcased Italian craftsmanship to Asia Outdoor Show attendees and introduced the LIVIGNO series, developed specifically for the Chinese market. In addition, well-known American outdoor brands under CDI, including MSR, Platypus, Therm-A-Rest, SealLine, outdoor cookware GSI Outdoors, and outdoor photography backpacks Mountain Smith, collectively made their debut at the show, offering numerous highlights.
Display of some professional climbing equipment in the Black Diamond exhibition area
Display of some professional climbing equipment and backpacks in the Black Diamond exhibition area
The new product display approach in the Therm-A-Rest exhibition area gave a refreshing impression
For more information about Himalaya and its represented brands, please visitwww.himalayagears.com.cn
For more exciting content, click (http://topic.lvye.cn/d/nanjing2013/ Green Trail Network 2013 AsiaOutdoorExhibition Special)