Klättermusen’s first concept store officially opens in Beijing
Published: 2026-09-24👁 100 views
Last updated 2026-09-24 — The Klättermusen concept store located at No. 12 Fangjia Hutong officially opened on August 4. As a top-tier Swedish outdoor brand, Klättermusen’s entry into China marks a shift in the country’s outdoor market from mass-market appeal to a more personalized, high-end niche focus. The premium Swedish outdoor brand Klättermusen...
――China’s outdoor market moves toward a personalized, high-end niche era
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