Founded in 2001, EZON is a high-tech enterprise that integrates precision technology with information technology in the research, development, manufacturing, and sales of watches. Its products are exported to developed countries such as Europe, the United States, and Japan. In 2008, the “EZON” trademark was registered nationally, and in Hong Kong, a design and R&D team comprising both local and international professionals began preparations for the EZON outdoor sports watch with high standards and a mission to popularize outdoor sports through advanced technology. In 2011, "EZON" entered the Chinese market, dedicated to providing personalized and powerful outdoor sports watches for outdoor enthusiasts.
GreenLight Outdoor interviewed Aiqi, Marketing Director of EZON.
A: For this year’s Nanjing Outdoor Exhibition, we continue to uphold our original theme—【Outdoor Technology, Intelligent Sports】—and are also tentatively introducing the concept of smartwatches. This includes several new products launched in the second half of the year, as well as our independently developed wireless terminal smart sports app.
Regarding promotion, we will focus on three aspects. First, we are developing smartphone integration and leveraging mobile internet to cater to people’s fragmented time, communicating better with the public via platforms like Weibo and WeChat. Second, we will sell watches in the electronics section of Suning, promoting greater product awareness and expanding our consumer base. Third, we will develop smart sports watches and create apps compatible with both Apple and Android systems, allowing users to enjoy a multi-faceted experience.
A: I would say the latter. EZON has always adhered to its innovative and bold philosophy while continuously considering the overall user experience. It can be said that all EZON products are built on a foundation of professionalism, using the most professional perspectives and standards, while also continuously gathering feedback from both professional and non-professional users to guide product development. Our products always meet every kind of need you may have.
Q:Please talk aboutEZONthe overall brand and yourEZONpredictions for EZON2013this year?
A:In addition to new products,,new concepts,,and new experiences,.we still place great emphasis on the fundamentals of the products themselves.,For example, as an outdoor watch,,it ultimately must embody the essence of what an outdoor watch should be.,Meanwhile, ensuring user benefits remains ourEZONtop priority..
EZONWe pay special attention to details and user feedback. Many of the excellent suggestions from our Weibo18wfollowers are documented, and we even hold meetings to discuss user feedback, striving to maximize user benefit protection.2013This yearEZONwill only move in a better direction, achievingNO1.
more exciting developments. For more details, please click (http://topic.lvye.cn/d/nanjing2013/ Green Field Network 2013 AsiaOutdoorExhibition Special)
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