On July 27, 2013, the 2013 (8th) Asia Outdoor Trade Show successfully concluded at the Nanjing International Expo Center. Over the four-day event, the booth of the professional outdoor brand VAUDE stood out with its grand setup, diverse activities, and highest foot traffic, delivering a professional, spectacular, and exceptional outdoor exhibition experience that received widespread praise from attendees. Nanjing Vice Mayor Hua Jing visited the VAUDE exhibition hall, where she inquired with the staff about VAUDE products such as sleeping bags and backpacks, and spoke highly of both the products and the overall presentation of the booth.
VAUDE’s display at this exhibition fully leveraged associations with environmental protection and featured many unique creative elements. The feature wall, made of irregular raw wood, was bold and atmospheric, adding a touch of Chinese flair to a modern design. In addition, natural or recyclable items such as lotus seed pods and empty bottles were used as decorative accents, prompting distributors to rethink store displays while seamlessly integrating natural elements with the concept of environmental sustainability.
Furthermore, to better convey the concept of casual outdoor living, VAUDE collaborated with the American specialty roof rack brand YAKIMA to create a themed display area, jointly interpreting diverse outdoor lifestyles. Cross-industry brand partnerships will also become an important strategy for VAUDE’s market promotion in China.
At the exhibition, VAUDE’s bike pannier bag won the Asia Outdoor Industry Award, earning high praise for its minimalist design and convenient functionality. In terms of product categorization, VAUDE consistently segments its offerings based on market demand and characteristics: the urban travel series is stylish and individualistic, the hiking and mountaineering series focus on functionality, and the cycling series combines professionalism with designs that fit everyday life. VAUDE takes every product category and each individual item seriously. In product development, VAUDE emphasizes the practical application of features in real-world environments, giving full consideration to both utility and comfort. Moreover, great attention is paid to product aesthetics, as VAUDE believes that the outdoors should be a fashionable lifestyle.
To help people better understand VAUDE’s business approach and brand philosophy in China, VAUDE used interactive prize activities to unveil its Chinese official website, official Weibo, and WeChat platforms, and showcased its series of environmental initiatives in 2013. Through a variety of products and creative visuals, VAUDE captured public attention and received unanimous acclaim at the exhibition. Regarding the brand’s development in the Chinese market, VAUDE’s representatives expressed confidence that as long as the brand is built with dedication and cultural presence in the Chinese market is nurtured with care, VAUDE will achieve long-term success in China.
For more exciting content, please click (http://topic.lvye.cn/d/nanjing2013/ Green Earth Network 2013 AsiaOutdoorExhibition Special)