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The Levels of Various Outdoor Activities Based on Customer (Profit) Sources

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Shijiazhuang is the 12th city that Ke Shichang has visited. Photo by Yan Zhiguo. Yesterday around 12 noon, on the east side of the Provincial Museum, a thin, dark-skinned middle-aged man carrying a large backpack weighing over 20 kilograms walked while filming. His name is Ke Shichang, 54 years old. He set off from Dalian on May 18, passed through 11 cities, covering a distance of more than 1,600...
       According to the generally accepted view, in any market, power (which can also be referred to as customers, profits, etc.) mainly comes from three aspects, and accordingly, there are mainly three types of approaches.

       1. The general public. People usually refer to them as individual travelers. That is, after creating a travel route, it is promoted on websites (the extreme case being posting flyers on the street) and sold to individuals one by one. Because the “effort” involved is relatively high, the price is correspondingly higher. The downside is that there are many one-off deals and quite a lot of complaints.

       2. Enterprises. Nowadays, employees face high pressure and suffer from many occupational diseases, and enterprises are paying more attention to employee health. At the same time, to enhance team cohesion, various team-building activities are also increasing. Compared to individual travelers, enterprise clients offer higher overall profits, though the profit per person is slightly lower. Working with enterprise clients requires credibility and a guarantee of safety. Once a relationship is established, it tends to last longer.

       3. Government. Reliable sources indicate that the government is now strictly controlling official banquets and publicly funded travel, but encourages government employees to participate in various sports activities. This is great news! Once you get involved, it’s like tapping into “government procurement”...

       Of course, there is also a type of activity that is for public welfare. This level is very difficult to reach. For example, current activities organized by Lvye are sponsored by Red Bull, and AA activities that include Red Bull can be said to be entirely public welfare-oriented. I must pay my highest respects to the related trip leaders.

       However, in commercial outdoor activities, it seems that everyone is still competing at the level of attracting the general public. The profit comes from transportation fees, and the competition is over who has more “friends” on Lvye or QQ. As for price and service, there is still a considerable gap compared to the travel agencies that everyone looks down upon. What will the long-term result be?

       This morning, when I talked about this with a friend, I found we shared the same feeling. Of course, we then discussed the activity I posted this morning. The link is as follows: http://bbs.lvye.cn/thread-828854-1-1.html  August 17-18, Free Bus Fare, Free Camping Fee – A Two-Day Trip to the Heart of Bashang Grassland – Khan’s Palace, Only Charging Ticket and Activity Fees of 340 Yuan (Official Price)

       I have always believed that everyone is a friend, and I lack the courage to make money off my “friends.” Moreover, I have internal resources to get special prices, so why not share them?

       Of course, the premise of sharing is that I don’t lose money. It’s like taking off your clothes layer by layer—you have to leave me my shorts, right? Playing with me is cheaper than doing it on your own, and also cheaper than playing with others. That’s a must. Otherwise, please go with someone else. I usually won’t even post the activity...

       To thank the members of the Wind Forum for joining in the hype and support, as well as the guidance from some AA trip leaders in the past. On the basis of the above prices, for all Wind Forum celebrities participating in this activity, as well as AA trip leaders and old friends who have traveled with me before, I will give a free breakfast (breakfast includes: 10 side dishes, steamed buns, steamed rolls, corn, porridge, and dough drop soup – standard price 35 yuan). Of course, most of them are familiar faces. At the breakfast table, we can chat about outdoor activities and I’d appreciate any suggestions you might have.


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