The theme of this grand ceremony is "Brands Demonstrate Power, Influence Shapes the Future," aiming to ignite a "brand value" storm in the hotel industry. At that time, brand leaders from well-known domestic and international hotel groups will attend in full force; Tencent and Baidu will be present to interpret user influence; and an unprecedentedly luxurious "media camp" composed of 102 mainstream media outlets including CCTV.com, Sina.com, Sohu.com, Travel Channel, PR Newswire, The Bund Pictorial, and Xinhua News Agency will provide full coverage of the event.
Three highlights of the awards ceremony:
1. Keynote Speech: Brands Empower Marketing — Brand Promotion Strategies in the Internet Era
This awards ceremony has specially invited Mr. Luo Qin, Chief Operating Officer of Mingyue.com, Mr. Rong Qiang from Tencent E-commerce Holdings Limited, and Ms. Shang Yu from Baidu to discuss topics such as "Brand Development in the Hotel Industry in 2012," "Brand Strategies of Hotel Groups in the Mobile Internet Era," and "Analysis of User Search Behavior in the Hotel Industry." The aim is to explore how the hotel industry can better develop under the global economic downturn and China’s "Eight Regulations and Six Prohibitions," and to share new opportunities and strategies for the hotel industry in the internet era with hotel professionals.
2. Industry Authority: Jointly Created by 125 Mainstream Media Outlets
As a leading media platform in the hotel industry, Mingyue.com, together with a hundred media partners, presents the "2012 Most Influential Hotel Brands Awards Ceremony." By selecting the "Top Ten Most Influential International Brands," "Top Ten Most Influential Domestic Brands," and "Top Ten Most Influential Economy Brands," the event highlights brand value and sets industry benchmarks. Its core evaluation metric, the Mingyue Brand Index (MBI), is based on data provided by 125 mainstream media outlets and reflects the past year’s performance of hotel brands in China through three dimensions: user influence, media influence, and industry influence — all in a fair, just, and transparent manner.
The most scientific data selection, the most luxurious media lineup, and the top-tier hotel brands will come together to create a spectacular and authoritative industry event.
3. Awards Ceremony: 2012 Most Influential Hotel Brands Awards Ceremony
The "Brands Demonstrate Power, Influence Shapes the Future — 2012 Most Influential Hotel Brands Awards Ceremony" is a credibility-driven recognition event organized by a hundred media outlets from within and outside the industry to honor outstanding brands among international chains, domestic hotels, and economy hotels. It aims to guide the healthy development of hotel brand strategies and promote the global advancement of China’s hotel industry.
This is a glorious moment that showcases the fruitful achievements of China’s hotel industry over the past year, recognizes the hard work of Chinese hotel professionals, and highlights the comprehensive charm of Chinese hotel enterprises. Thirty awards will collectively highlight the value of the "2012 Most Influential Brands," making this a dazzling stage to showcase the splendor of China’s hotel industry.
Authority meets high-end, strategy aligns with practice. As another major industry event in China’s hotel sector, it will present a sumptuous feast for hotel professionals, allowing us to discuss the path forward for the hotel industry in the internet era and to map out an ambitious blueprint for the industry in the new era together.