European Professional Mountain Outdoor Quechua (Decathlon's Quechua) and Chinese Climbers' Journey to Mont Blanc

    【August 13, 2013, China】In July 2013, Quechua (Decathlon's Quechua), a professional outdoor sports brand from Europe, led four passionate Chinese mountaineers to the French town of Chamonix at the foot of Mont Blanc, completing the Chamonix–Mont Blanc journey.

    Chamonix is known as the “capital of world mountaineering,” attracting a continuous stream of climbers and tourists every year. Two professional mountaineers, Xiao Nan and Ding Yesheng, formed the “Climbing Team” and set off from Chamonix. After three days of climbing and with the support of Quechua’s professional outdoor gear, they successfully reached the summit of Mont Blanc.

 

 

    Introduction to Chamonix
    Chamonix (French: Chamonix) is a mountain town in southeastern France, close to Switzerland and Italy, situated at the foot of Mont Blanc. It has a permanent population of about 9,830 and is the 865th most populous town in France, consisting of 16 villages.
    Chamonix is one of the highest towns in France. Mont Blanc (elevation 4,810 meters), the highest peak in Europe, lies within its territory, making it a well-known ski resort in Europe and the starting point for climbing Mont Blanc. It is a town with a thriving tourism industry. Covering an area of 245.46 square kilometers, Chamonix is the fourth largest town in France by area.
In 1924, the first Winter Olympic Games were held in this city.
    Introduction to Mont Blanc
    Mont Blanc (French: Mont Blanc, Italian: Monte Bianco, meaning “White Mountain”) is the highest peak in the Alps, located at the border between France’s Haute-Savoie department and Italy’s Aosta Valley. It is the highest peak within the European Union, with an elevation of 4,810.45 meters, and was first conquered by humans on August 8, 1786.
Mont Blanc is very popular for mountaineering, hiking, skiing, and snowboarding activities.
    About Quechua (Decathlon's Quechua)
    The European professional mountain outdoor sports brand QUECHUA (Decathlon's Quechua) draws inspiration from the majestic and expansive Andes Mountains, the longest continental mountain range on Earth. The word “QUECHUA” refers to the brave indigenous people living in the Andes. The Chinese translation “趣岳” embodies the brand’s philosophy of harmony between people and nature in the mountains, integrating joy into sports and adventure, and hoping that every outdoor enthusiast can experience the magnificent beauty of nature and the simple pleasures of life.
    As part of the world’s leading sporting goods retail brand Decathlon Group (whose parent company is the integrated industry chain Oxylane Group), Quechua (Decathlon's Quechua) has been dedicated since its founding in 1997 to designing and developing products for activities such as hiking, rock climbing, skiing, and surfing. Six years after its establishment in 2003, it ranked among the top ten global outdoor brands, and by its tenth anniversary in 2007, its sales had climbed to fifth place among the world’s largest outdoor sports equipment manufacturers.
    Guided by the design philosophy of “providing users with the most comfortable sports experience,” Quechua (Decathlon's Quechua) continuously develops outdoor products that perfectly match the human body’s mechanics in mountainous environments, offering users comfortable, high-tech, and practical gear. Each year, Quechua’s engineering team registers 5 to 10 patents.
    Additionally, Quechua collaborates closely with French institutions in mountain medicine research and remains committed to environmental sustainability. Quechua and the Mont Blanc Research Laboratory have also jointly established the Mountain Riders and Asters Foundation, as well as a mountain wildlife conservation center.