Recently, ALPINE PRO (AlpinePro) entered Qingdao Mykal, where the store mainly sells AlpinePro’s autumn outdoor products, including couples’ softshells, family fleece jackets, couples’ windbreakers, shoes, hats, backpacks, and more. The products are displayed in-store to reflect the brand’s positioning of “family outdoor.” This year, each season’s new arrivals include family and couples’ outfits suitable for group outings, ranging from fleece jackets and softshells in spring to skiwear in winter. The exclusive store is located on the 6th floor, Unit 69, Hong Kong Middle Road, Shinan District, Qingdao – the AlpinePro counter.
In addition to developing multi-brand outdoor stores such as Sanfo and Toread, ALPINE PRO (AlpinePro) continues to develop its direct-sales mall channel, establishing a retail network in the north, northeast, and eastern regions by entering well-known malls in these areas. This year, ALPINE PRO (AlpinePro) will further expand its mall presence, especially in the northeast, northwest, north China, and Beijing.
During the process of building its mall channel, ALPINE PRO (AlpinePro) primarily adheres to the following standards: Class A stores are mainly used to enhance brand image, with 1–2 such stores opened in each city. Class B stores focus on boosting sales. Outlet stores are used to manage inventory levels.
During the process of building its mall channel, ALPINE PRO (AlpinePro) primarily adheres to the following standards: Class A stores are mainly used to enhance brand image, with 1–2 such stores opened in each city. Class B stores focus on boosting sales. Outlet stores are used to manage inventory levels.
