Following the opening of a store in Shenyang Zhuoqi, ALPINE PRO (AlpinePro) continues to expand its presence in Northeastern shopping malls by entering Daqing Xinmatu. Centered around its brand positioning of "fashionable family outdoor," the brand has launched autumn new arrivals including family and couple styles of windbreakers, softshells, and fleece.
In addition to working with outdoor stores, ALPINE PRO (AlpinePro) has this year developed a shopping mall channel for its directly operated stores, establishing a retail network in the North, Northeast, and Eastern regions by entering well-known shopping malls in these areas. During the process of building its mall distribution channels, ALPINE PRO (AlpinePro) primarily adheres to the following standards: Class A stores mainly enhance brand image, with 1–2 such stores opened in each city. Class B stores focus on boosting sales. Outlets mainly aim to control inventory levels.
Currently, the best-performing regions for ALPINE PRO (AlpinePro) are mainly concentrated in the Northeast. Due to China’s vast geography and distinct regional characteristics, product sales—including timing of releases and category offerings—vary significantly. For example, the launch time of autumn and winter new arrivals in the Northeast differs from that in the South, as do the product categories. Northern regions have higher requirements for warmth compared to the South. ALPINE PRO (AlpinePro) adjusts its product structure according to the unique traits of each region to better meet consumer needs.
Address of the AlpinePro Daqing Xinmatu flagship store: AlpinePro counter, 3rd floor, Xinmatu, Weisan Road, Development Zone, Daqing City, Heilongjiang Province
About AlpinePro
ALPINE PRO (AlpinePro) originates from Prague and is a pioneer in the fashionable family outdoor sports brand space. The name ALPINE PRO is inspired by the Alps. ALPINE originally refers to the Alps, and in Europe, outdoor sports are known as Alpine sports.
ALPINE PRO (AlpinePro) believes that in the outdoor world where families explore together, "the farther you go, the closer you become (Near, Far, Together)." Away from the distractions of the outside world, it creates a space exclusively for families to enjoy a relaxed and comfortable outdoor life together.
At the same time, ALPINE PRO (AlpinePro) also believes that in the vast outdoor world under the open sky and wide seas, the farther you travel and the more you see, the easier it becomes to find inner peace. We come to better understand our own hearts, becoming clearer about what we truly think, possess, and seek... "The farther you go, the closer you become (Near, Far, Together)!"
ALPINE PRO (AlpinePro) hopes to become an advocate for family outdoor culture, encouraging more families to incorporate outdoor sports as part of their lives and enjoy warmer, happier, and more intimate emotional experiences.