The Asia Bike Show is China’s premier professional exhibition dedicated to sports and premium bicycles. As the domestic market for sports bicycles is just beginning to emerge, the launch of the Asia Bike Show is of crucial significance. At the recently held press conference, Mr. Jaeger, advisor to the Asia Bike Show, elaborated on the importance of the show to China’s bicycle market and why it is essential for industry professionals to attend.
1. Close collaboration with EUROBIKE
The Asia Bike Show is the sister event of EUROBIKE, the world’s largest professional bicycle exhibition, in the Asian region. As a partner of the Asia Bike Show, Messe Friedrichshafen GmbH, the organizer of EUROBIKE, provides full market support and strategic advice. Following the EUROBIKE show, we bring the latest global bicycle industry trends to China through the Asia Bike Show.
2. Why you must visit the 2013 Asia Bike Show in Nanjing?
Mr. Jaeger, advisor to the Asia Bike Show, explained, “Visitors will never see such a wide range of new models of sports and premium bicycles before early October. Especially this year, all 394 exhibiting brands at the show will present their 2014 new products. This makes the Asia Bike Show unique compared to any other exhibition in China. With the Demo Day on October 9 and the test track set up at the venue, professional visitors, media, and cycling enthusiasts will have the opportunity to test ride the 2014 new bikes. The showcase of numerous new products and trends by various brands at the show is gradually establishing the Asia Bike Show as a truly professional exhibition in China.”
3. Must-see at the show: The In-Show Exhibition
The In-Show Exhibition in Hall B is a dedicated area for brands to showcase their highlight products, featuring the most unique, luxurious, and innovative high-end bicycles on the market. This year, the In-Show Exhibition has especially attracted several new brands from the U.S. and Europe to display their 2014 models.
4. Hot topics this year:
・ E-MTBs (electric mountain bikes): Mountain biking becomes easier and faster with electric pedal assist
・ Beach cruisers: Wide and chunky tires suitable for diverse terrains
・ World champion or Tour de France racing bikes
・ Other highlights among cycling apparel and accessories
5. Accompanying events:
The show also offers a variety of engaging supporting activities, such as the Demo Day, fashion shows, and outdoor test tracks. Industry forums and lectures on-site will cover topics including cyclist training, bike shop management, and the transformation of traditional shops into sports bicycle stores.
6. Global renowned bicycle brands participating:
Such as: Canada’s Cervelo, U.S. brands Cannondale, Specialized, Scott; Switzerland’s BMC; France’s Look; Italy’s Pinarello, Colnago; Spain’s BH; Germany’s Ghost, Cube, Haibike, Bergamont, Corratec; Japan’s Shimano. With 394 exhibitor brands showcasing their latest products and technologies, the show promises an exciting visit.
7. Show scale:
This year, the indoor exhibition area covers 26,000 square meters, and the outdoor area spans 10,000 square meters. The show is open to professional visitors throughout the duration, and the last two days, October 12–13, will be open to the public. Organizers expect 12,000 professional visitors, while the public days will attract many general attendees and cycling enthusiasts.
8. “With crisp autumn weather in Nanjing during October—perfect for cycling—the Demo Day on October 9 will be held at Zhongshan Mausoleum Sports Park on Purple Mountain in Nanjing, featuring dedicated MTB and road bike tracks for test rides. The Nanjing Municipal Government has provided strong support for this event.”
2011–2013 exhibition area comparison