Mufu Mountain has long been shrouded in myth and legend. It is said to be the place where immortals such as Lü Dongbin and Zhang Guolao ascended to heaven, and there are also tales of the Medicine King Tongjun building a hut here. Legend has it that the Medicine King once lived here in a cottage, gathering herbs and brewing medicine. Over time, the herbal decoctions flowed into the streams, giving the local springs healing properties that could strengthen the body and cure diseases — one such spring is the Zheqing Spring. While these are just myths, experts have confirmed that the waters of Zheqing Spring are indeed rich in 33 mineral elements, offering numerous health benefits. The villagers of Dongmianlong Village, who drink this water, boast many centenarians, making the spring widely celebrated.
As the saying goes, “Fine springs produce fine brews.” Headquartered in Hubei, King's Liquor Company has made full use of the region’s advantageous resources by building its original liquor ecological park within Mufu Mountain. The park uses natural karst spring water from the mountain to brew the base liquor, infusing King's Liquor with health-focused elements right from the source. The King's Liquor Original Liquor Ecological Park is also one of the stops on this journey, where visitors can discover the secrets behind transforming natural spring water into a healthy, premium liquor.
Travel with King's Liquor, and while admiring the beautiful autumn scenery, you’ll also visit a wellness sanctuary, explore the secrets of longevity, and add a unique dimension to your trip. This holds strong appeal for consumers and gives the brand campaign a distinctive highlight, helping it stand out in an ocean of similar events and capture attention.
This event is currently ongoing, and interested netizens are welcome to join. Event website: http://img.sh.sohu.com/jingjiu/