Beijing: Monday, October 21, 2013 — Core Power (Asia) and Boardzone are proud to announce that they will be responsible for the construction and operation of the Chinese official website for the international extreme sports and music event “Air & Style Snowboarding Competition,” which began in 1993, as well as industry media communication and social media promotion this year, while also providing strong support for the brand development of Air & Style over the next two years.
Founded in Austria in 1993, Air & Style has consistently strived to create a one-of-a-kind global event that combines snowboarding with live music. Past Air & Style champions such as Backman, Haakonsen, Rippey, Gimpl, Benedek, White, Rice, Pearce, Piiroinen, and McMorris have all become legends in the snowboarding world. Amidst the ever-evolving and diverse range of competitions in the snowboarding scene each year, Air & Style’s long-term commitment has continuously elevated this captivating sport to new heights.
Speaking about this collaboration, Florian Wiedmann, Senior Vice President of Air & Style, said: “We are very excited to bring the fourth edition of the Air & Style Snowboarding Competition to Beijing, and this event will also mark the start of the 2013/14 snow season. We’re delighted that this year’s Air & Style will once again take place at the Bird’s Nest, where, as in previous years, all riders will compete for World Snowboard Tour points and personal glory. We’re thrilled to work with Core Power Asia to bring our globally accumulated success to China. The Chinese market is very important to us, and we look forward to collaborating with our agency partner and online media platform Boardzone. Other areas of cooperation include building an online Chinese official platform to help more people learn about Air & Style and firmly establish it within the core community of snowboarding enthusiasts.”
Lai Gang, founder of Boardzone, added: “As the world’s most promising emerging market, China has long hoped to see high-level events like Air & Style held regularly in the country. We’re excited for snowboarders to once again get up close with top international athletes, which is a huge boost for the entire industry.”
This week, Core Power (Asia) and Boardzone will launch the Air & Style model collection campaign. In the coming period, they will also introduce more engaging online and offline activities.
Introduction to Air & Style:
Air & Style Company is primarily responsible for the operation and promotion of the Air & Style competition and brand. Since its inception in 1993, the Air & Style Challenge has consistently delivered outstanding snowboarding events and top-tier live music performances at the world’s best venues.
As one of the world’s premier snowboarding big air competitions, the Air & Style Snowboarding Competition has undoubtedly become a legendary event in the snowboarding world, firmly holding onto this honor.
Visit http://air-style.com for the latest updates on the Beijing Air & Style Snowboarding Competition.
Core Power Asia:
Core Power Asia is a Beijing-based public relations and marketing consultancy firm, with business projects primarily focused on leading and developing resorts and board sports. The company’s services include comprehensive PR and marketing, advertising, promotions, special projects, content creation, and event planning. With an in-depth understanding of China’s unique blend of luxury and laid-back lifestyle, valuable insights into the growing market, and strong network support, Core Power (Asia) has become a leading provider of one-stop communication services for the extreme sports industry.
For more details, please visit http://www.corepowerasia.com or contact us via email at AirStyleBeijing_Press@corepowerasia.com.
Boardzone (BOARDZONE.CN):
Established in 2005, Boardzone is an online snowboarding community website. Over the past eight years, it has gradually become the most popular and influential snowboarding portal and community website in China. For the upcoming Air & Style event, Boardzone will provide the public with all relevant details about the Air & Style Beijing Snowboarding Challenge and the Air & Style World Tour.
Visit http://www.boardzone.cn or follow Boardzone’s Weibo and Youku video accounts for more information.
Core Power (Asia), No. 9, East Courtyard, Shangrila Art Commune, Feijiacun, Cuijiacun Township, Chaoyang District, Beijing