Recently, great news came from the UFI headquarters in Paris: Nanjing Ningfei International Exhibition Co., Ltd. passed the membership vote at the annual UFI Congress and has officially become a registered member of UFI; at the same time, the Asia Outdoor Show has officially become a UFI-certified exhibition, making it the first outdoor products industry exhibition in China to receive UFI certification.
UFI, short for the Global Association of the Exhibition Industry, is by far the most important international organization in the global exhibition industry and is recognized as the world's leading exhibition body, enjoying high authority internationally. It currently has more than 600 members across 85 countries. Becoming a UFI-certified exhibition means that the Asia Outdoor Show has received international recognition in terms of exhibition content, degree of internationalization, and more. It is a full affirmation by UFI of the organizing capabilities of the organizer, Ningfei Company, and it also helps to expand the exhibition’s international influence and promote its international development.
The Asia Outdoor Show’s ability to pass UFI’s rigorous certification is attributed to the professional operation of the exhibition, the scientific management consistently upheld by Ningfei Company, and the strong support from the Nanjing municipal government. Over the past eight years, the Asia Outdoor Show has continued to grow, receiving multiple government commendations and awards, and Ningfei Company has become a model for exhibition planning enterprises in Nanjing.
The Asia Outdoor Show was established in Nanjing in 2006 as a professional exhibition targeting the Asian outdoor products market, attracting widespread attention from domestic and international outdoor brands, retailers, fabric and accessory manufacturers, and media. Data from 2006 to 2013 over eight years shows the growth of the exhibition: the number of exhibitor brands increased from 174 to 610, with overseas exhibitor brands accounting for 34.3% in 2013; the overall scale of the exhibition grew from 20,000 square meters to 52,000 square meters; the number of professional visitors increased from 6,743 to 18,563; and the growth in media attendance further demonstrates the exhibition’s importance and prominence, with 455 journalists covering the event in 2013. The Asia Outdoor Show has now grown into the largest and most brand-rich professional outdoor products exhibition in Asia, and is the third-largest professional outdoor products exhibition in the world after the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA.
As the scale of the exhibition continues to expand, the organizing capabilities and management level of the organizer, Ningfei Company, have also rapidly improved. The Asia Outdoor Show project team is young, energetic, passionate about exhibitions, and innovative. With a dedicated and responsible work attitude and a professional, meticulous approach, they provide exhibitors, media, and visitors with the highest value-for-money exhibition services.
Officially obtaining UFI certification is both an honor and an encouragement and motivation for both Ningfei Company and the Asia Outdoor Show. Ningfei Company will participate in relevant UFI meetings and activities, learn from advanced international exhibitions, continuously explore and develop, further strengthen the professional operation of the exhibition, enhance its international level, and strive to make the Asia Outdoor Show even more professional and influential.
