This year’s "In Search of Trailblazers Around Us" campaign consists of five stops. It invited five mentors: mountaineer Wang Jing (Fei Xue Jing Jing), Li Shuanke, president of China National Geography Magazine, photographer Yu Yuntian, scientist Chen Liangzhong, and brand spokesperson Wang Feng. Together, they recruited outdoor sports enthusiasts across the country as volunteers to venture into five extreme destinations—the Most Rugged, the Most Spiritual, the Most Scenic, the Most Sacred, and the Most Blissful—to find those “trailblazers” who have “dared to live.” Following the successful journeys of the first four stops, the fifth bliss-themed team will also soon set off under the guidance of rock-and-roll trailblazer mentor, Mr. Wang Feng.
Wang Feng himself possesses strong songwriting skills, with most of his songs being self-composed. His musical works are rich in humanistic qualities and cultural depth, highly visual, with beautiful melodies that maintain the defining characteristics of rock music while reaching deep into the soul. What kind of creative inspiration will this trip to Dali bring to Wang Feng as he searches for “trailblazers” with the spirit of original music? Let’s wait and see.
In 2010, Trekker launched the "In Search of Trailblazers Around Us" themed campaign, dedicated to uncovering the extraordinary journeys of ordinary people and encouraging everyone to be their bravest selves. The campaign has now successfully reached its third edition. This year’s theme, "Dare to Live," aims to find trailblazers among everyday people who have lived bravely for their ideals. It is hoped that the experiences of the “trailblazers” found in the five extreme destinations, along with their fearless pursuit of dreams, will inspire more people to overcome fear and courageously step toward the dream destinations in their hearts.