BycamelCamel and Taobao Sports jointly organizing the first Outdoor Festival—the Kubuqi Desert Crossing event—will12month6day grandly commence. Olympic champion Luo Xuejuan will join the participants in the crossing, and CCTVCCTV5Sports Channel will exclusively record and broadcast the event. The “Taobao Sports · Camel First Outdoor Festival – Kubuqi Desert Crossing” theme activity is hailed as one of the most challenging outdoor cross-country events of the year. During the coldest season of winter, participants will endure extreme natural conditions such as deserts, Gobi landscapes, drastic day-night temperature differences, and severe cold.
This event is a large-scale brand-themed activity with a desert culture backdrop, jointly created by outdoor sports leading brand Camel and Taobao Sports. Lasting3days, from12month6to9, the event will be carried out in the form of group competitions. While enjoying the winter scenery of the Kubuqi Desert, participants can challenge the limits of outdoor sports, and the winning team will receive prizes worth up to thirty thousand yuan. The event has attracted significant attention and an enthusiastic response from outdoor sports enthusiasts since registration opened..
The Kubuqi Desert spans three banners in Inner Mongolia Autonomous Region:Ikh Juu League,Hanggin Banner,Dalad Banner,andJungar Banner.It is China’s seventh-largest desert and the closest to Beijing. The uniquely scenic Kubuqi is also famed for its magical singing sand dunes.With desert crossing as the main theme, the event also includes a variety of fun activities, such as welcome parties, bonfire evenings, and other engaging interactive programs, as well as skill-based competitions like team-loaded desert treks and tent-pitching contests.CAMELCamel has also prepared multiple major prizes for this event, not only offering professional outdoor gear such as windbreakers, hiking backpacks, flashlights, and binoculars as awards, but also allowing participants to earn3000to30000yuan in electronic shopping vouchers through the competitions, giving adventurers rich rewards while conquering the Kubuqi Desert.
Thisevent officially launched online on Taobao Sports on11month19, with registration closing on12month3, and the organizers will select50Thirty outdoor sports enthusiasts who met the criteria participated in this desert crossing challenge. The selection process primarily considered multiple factors such as outdoor experience, skills, passion for outdoor activities, and individual physical fitness.
CAMELIn this collaboration between Camel and Taobao Sports, both parties brought strong financial and platform support to the event. According to the organizers, the activity also specially invited Olympic champion Luo Xuejuan to join fellow adventurers on the desert crossing journey.
As a former key figure on the Chinese women's swimming team, Luo Xuejuan has long been a benchmark in China’s swimming community. From world championships to the Olympics, she won numerous titles and earned the title of “Breaststroke Queen.” Due to injuries in the later stages of her career, she had to painfully leave the pool she loved. After retiring, Luo Xuejuan developed a strong passion for outdoor sports. For this desert crossing event, she will share her exciting experiences of winning Olympic gold, discuss the ups and downs behind her victories, and cheer on outdoor enthusiasts.
It is reported,CCTV5that the event will be covered throughout, and the recorded content will be broadcast onCCTV5’s flagship program “Sports Star Explorer.”CAMELWith extensive experience in organizing outdoor events, both Camel and Taobao Sports have demonstrated remarkable expertise in this field.CAMELAs an expert in outdoor adventure, Camel Outdoor’s professional off-road gear will ensure the safety and smooth progress of the activity.
All preparations are now complete, and registration for the event is in its final stage. If you’re an outdoor enthusiast who craves challenges and enjoys the thrill of extreme adventures, join us now！