It is reported that the characters Lao Ding and Lao Liu in *Out of No Man's Land* are played by Ding Gengzhu, the CEO of Macacini Men’s Wear, and Liu Hong, the brand director, respectively. Apart from playing significant roles in this year’s micro-film, both executives also took on important roles in Macacini’s 2012 release — China’s first documentary-style micro-film about a Sichuan-Tibet cycling journey, *Out of the Horizon*.
From cycling from Chengdu to Lhasa and then to Everest Base Camp, to traversing the 4,368-kilometer expanse of the three major no-man’s lands: Hoh Xil, Altun Mountain, and Lop Nur. In just two short years, and especially under the extremely harsh conditions of the Qinghai-Tibet Highway and those three desolate regions, what drove them to complete two consecutive micro-films? A firm belief and courage, the fashion and individuality embodied by a men’s fashion brand, as well as the fashion empire dream of Macacini’s CEO Ding Gengzhu — these are the reasons, according to Brand Director Liu Hong.
As a fashion men’s wear brand, Macacini primarily targets young, stylish males who are dream-driven, challenge-embracing, and youth-loving. Their desire and passion for freedom and dreams are particularly strong. The release of *Out of No Man's Land* will undoubtedly ignite their conviction, helping them walk more firmly and steadily along their life paths. It also allows them to be inspired by Macacini’s positive brand energy — one that is distinctive, fashionable, and never gives up — thereby increasing their goodwill and recognition toward the Macacini brand.
The successful release of *Out of No Man's Land* has helped more people learn about the Macacini fashion brand. The spread of this story about youth and dreams has also made the brand’s deeper essence more widely known: distinctive yet not over the top, emotional yet understated. As a men’s fashion brand that perfectly blends style with everyday life, Macacini offers refined gentlemen a high-quality, fashionable artistic lifestyle experience.
For more information, please visit www.marccasne.com/wurenqu
To watch the full version of the *Out of No Man's Land* micro-film, click here: http://v.youku.com/v_show/id_XNjQyOTkwMzE2.html?qq-pf-to=pcqq.c2c