The hustle and bustle of the city makes us yearn more and more for a slow life, hoping to find a place to temporarily set aside all the complexities and empty our minds, needing only sunshine and fresh air. Skiing may be just the sport that allows you to completely relax. The thrill of swooshing down from high above in the sunshine, blue sky, and white snow gives an exhilarating feeling that more and more people can’t get enough of. And galloping across the endless snowy fields of Canada’s world-class ski resorts is also one of the dreams of many skiers.
Canada receives abundant snowfall and is home to world-class ski resorts such as Whistler, Sun Peaks Resort, Lake Louise Ski Resort, Sunshine Village, and Mount Norquay. The snow-blanketed landscapes of Canada showcase unparalleled and unique scenery. With its exceptional climate conditions and a wealth of snow activities, it has become a top winter holiday destination for global travelers.
2013 Nanshan Snow Female Supermodel Zhou Jiali
On December 7, 2013, the “4th Canadian Ski Fashion Show” was held in front of the Nanshan Canada Café at the Nanshan Ski Resort in Beijing. It was a unique snow fashion event where ski enthusiasts selected through the Nanshan Ski official website competed on the runway alongside professional models, each showcasing their own style. The models presented the hottest winter fashion pieces from Quiksilver&Roxy, PROTEST, Minus 2°C, SmithOptics, Osprey, and SNOBOOT. Eleven public models, who had already showcased themselves through the latest cover of the “Nanshan Ski Season,” took to the runway that day to compete for the grand prize of “2013 Nanshan Snow Supermodel”—a skiing trip to Canada.
Quiksilver&Roxy Brand Star Wang Meng?
Guests such as His Excellency Guy Saint-Jacques, Ambassador of Canada to China, and Mr. Derek Galpin, Chief Representative of the Canadian Tourism Commission in China, attended the event and served as judges. The highly anticipated “Canada, You’re the Spokesperson” 2013 Winter Star Spokespersons, the “Ball Uncle” duo, also made an appearance. With their genes of “exploration and conquest,” they demonstrated another kind of tough and masculine beauty in the sport of skiing.
Public model Wei Yi walked the runway in ROXY attire
At the launch event, Quiksilver&Roxy, the world’s leading outdoor sports and leisure apparel brand, showcased a colorful array of trendy skiwear, representing a relaxed and casual lifestyle rooted in board culture and youthfulness. PROTEST, Europe’s top outdoor fashion brand, displayed its unique and edgy skiwear, perfectly reflecting the lifestyle taste of passionate youth. The extended hooded sweatshirt brand Minus 2°C, designed specifically for freestyle and extreme skiers, further highlighted the stylish flair of ski enthusiasts. The world’s largest goggle manufacturer SmithOptics, American outdoor backpack brand Osprey, and Dutch brand SNOBOOT also conveyed this winter’s fashion trends through their products.
Professional models walked the runway in PROTEST outfits
Through on-site judging, Wang Meng? won the Quiksilver&Roxy Brand Star award and received a 5,000 RMB cash voucher from Quiksilver&Roxy. Zhou Jiali and An Yang were crowned the “2013 Nanshan Snow Supermodels,” winning prizes including a skiing trip to Whistler, Canada, Smith ski helmets, Smith ski goggles, and an Osprey ski backpack.
Professional models walked the runway in Minus 2°C hoodies and SNOBOOT snow boots
“Who is the 2013 Nanshan Snow Supermodel?”—The Nanshan Ski official website online selection campaign and the “4th Canadian Ski Fashion Show” kicked off an interactive wave between Beijing Nanshan Ski Resort and the public for the 2013–14 ski season. This season, Nanshan Ski, in collaboration with the Canadian Tourism Commission, has prepared a series of exciting events. In addition to the “2013 Nanshan Snow Supermodel” getting to ski in Whistler, Canada, the Cat Skiing Enthusiasts’ Gala—the 7th Nanshan Amateur Cat Skiing Heroes Meet—will kick off on February 23, 2014. The top two winners will also get to experience the ski paradise of Banff, Canada.
Canadian Ambassador Guy Saint-Jacques, Chief Representative of the Canadian Tourism Commission in China Derek Galpin, and Market Promotion Manager of British Columbia, Canada, Ms. Hu Ying, posed for a photo with the 2013 Nanshan male and female supermodels
Nanshan Mellow Park, the most popular ski park in China, will host Asia’s highest-level Slopestyle snowboard competition—the 12th Red Bull Nanshan Open, a WST five-star event—from January 10 to 11, 2014. Nanshan Ski offers both professional international competitions and rich entertainment activities. The “Ski with Wed’ze” event, jointly organized with Decathlon, is a skiing experience tailored for children. The 2013–14 ski season welcomes everyone to Nanshan Ski to find their own joy, and we hope every family that visits can fully enjoy the happiness on the snow. Nanshan Ski—Creating a Happy Life for You.