According to the Agreement, Fujian will develop new types of vacation products in the future. Tujia.com will accelerate the deployment of vacation rental properties in Fujian, establishing vacation apartments and villas in popular destinations such as Xiamen, Fujian Tulou, and Wuyishan. This will expand outward to revitalize high-end vacant properties around well-known scenic areas like Fuzhou, Xiamen, and Wuyishan, improve supporting facilities in these scenic regions, offer tourists a new travel experience, and enhance the city’s reputation. In 2014, the first batch will be launched in seven cities including Fuzhou, Xiamen, Quanzhou, Zhangzhou, Pingtan, Wuyishan, and Jinjiang, with a total of 6,000 signed properties. The scale will continue to expand over five years, reaching 50,000 properties. Meanwhile, Tujia will introduce the service philosophy of “Warm, Comfortable, Convenient, Clean, Safe” from its hotel management brand “Sweetome” to Fujian, giving travelers a new museum-style hotel experience and comprehensively improving the quality of supporting services at various scenic spots, thereby advancing the healthy development of the vacation apartment industry.
According to Luo Jun, CEO of Tujia.com, the specific promotion plan for the collaboration between the two sides is currently being intensively formulated. A formal press conference will be held after New Year’s Day to disclose relevant background information and details of the partnership to the public.