China Tourism’s Annual Grand Event: Snowy Field Roundtable 2013 ― China Tourism in the Village！
In 2012, China’s largest tourism ideas platform, the “Snowy Field Roundtable: China Tourism Future Development Trends High-end Forum,” made a successful debut in Xueye, Laiwu, Shandong. The forum was filled with “foresight, uniqueness, exclusivity, and a sense of the future,” pioneering China’s foremost reputation-driven cultural trend in tourism. In 2013, the “Snowy Field Roundtable” continues its high-level dialogue. Building on the strong lineup of seven experts, next-year forecasts, and the pinnacle works of China’s tourism industry, the theme of “China Tourism in the Village” takes center stage. It addresses the hot topic of “new tourism models under the backdrop of new urbanization — disrupting new business formats and a new round of transformation and upgrading in rural tourism,” exploring the path of rapid development for China’s tourism industry through top-tier industry exchanges.
Yu Chong, Secretary of the Party Group and Director of the Shandong Provincial Tourism Administration, announced on-site that the “Snowy Field Roundtable” will be permanently based in Xueye, Shandong.
This edition of the “Snowy Field Roundtable” concluded successfully amid lively exchanges of ideas. The enthusiastic participation of over thirty thousand industry professionals online and the coverage by numerous media at the venue highlighted the vibrant energy of China’s tourism industry on New Year’s Eve. Alongside the deepening of new urbanization, China’s rural tourism is marching confidently along the fields of hope.