Leading the way for 14 years at the Xiamen International Marathon – the EZON Runners Club
Li Tie engages enthusiastically at the launch of the "EZON Xiamen Runners Club"
On January 2, 2014, the 12th Xiamen International Marathon was grandly held on the beautiful Gulangyu Island, themed “Beautiful Xiamen, Healthy Life,” highlighting green, low-carbon, and environmentally friendly concepts, and advocating “Run for Love, Start from the Heart.” The event attracted...
Members of the EZON Runners Club racing at the Xiamen Marathon
Back in late 2013 at the Shenzhen International Marathon, EZON — the first domestic sports watch brand to sponsor an international marathon — deeply impressed the star assistant coach. Thus, on December 31, 2013, Li Tie, assistant coach of Evergrande, the only Chinese member of Coach Lippi’s coaching staff, and known as the “indestructible defensive midfielder,” made a special trip to EZON’s headquarters in Fuzhou for an on-site inspection. He toured EZON’s factory and R&D workshop, and through detailed introductions by the product manager, gained an in-depth understanding of various models in EZON’s mountaineering and running series. He was fascinated by their bold yet refined designs that perfectly blend dynamism with fashion, as well as their powerful functions integrating sports watches, wearable smart technology, and cloud service platforms to offer sensing services, personal sports management, and cloud-based sports community services. He also expressed strong affirmation and agreement with the brand strategy of “In Sports, I Am the Example!” and ultimately signed on as the “EZON Sports Ambassador.”
Li Tie carefully learns about various EZON product series
The next day, Li Tie hurried to the launch event of the “EZON Xiamen Runners Club,” where he gathered with runners from all over. They took group photos with him and exchanged views on marathon-related precautions, hoping to awaken public awareness of fitness, actively promote an intelligent sports lifestyle, spread positive energy through running, and ultimately help more people achieve health and happiness.